BURR RIDGE, Ill. (September 25, 2014) — The Mx Group, a B2B digital marketing and sales optimization company, today announced that it has partnered with SiriusDecisions, a global B2B research and advisory firm.

SiriusDecisions provides research and advisory services on B2B marketing and sales best practices. The organization’s Demand Waterfall™ has become a standard by which high-performing B2B organizations measure and optimize their demand creation strategies.

The Mx Group will leverage these best practice frameworks and intelligence in connection with the delivery of its Total Market Experience™ offering, an integrated B2B marketing approach that combines best-in-class strategies, creative and technology to deliver bottom-line results across the entire sales pipeline. These services are anchored by a technology infrastructure that supports the delivery of marketing automation and lead management processes.

“The integration of marketing programs with sales operations and the management of the demand waterfall for clients have always been core to our approach,” said Andy Mahler, CEO and co-founder of The Mx Group. “Partnering with SiriusDecisions is a natural extension of this focus, allowing us to benchmark our strategic and tactical decisions against the industry’s most respected knowledge base.”

This partnership is consistent with The Mx Group’s continued emphasis on providing comprehensive programs that connect B2B marketing with revenue generation. Celebrating 25 years in business, the company has seen rapid growth over the past several years, in both revenue and headcount. The Mx Group was a finalist for the Business Marketing Association’s 2014 Agency of the Year award.

About The Mx Group
The Mx Group is a digital marketing and sales optimization company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. The company was named a top B2B agency by AdAge and BtoB Magazine for each of the past seven years. The Mx Group was named to the 2014 Best Places to Work in Illinois list. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit TheMxGroup.com or call 800-827-0170.

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