The MX Group Named One of the Best B2B Agencies on The Drum’s 2025 Hotlist
The MX Group has been named to The Drum’s 2025 “B2B Agency Hotlist,” a highly anticipated ranking that recognizes the most innovative and high-performing B2B marketing agencies shaping the global industry.
As one of only a select group of agencies featured, The MX Group earned its place for its ability to blend strategy, creativity, technology and digital innovation to help B2B brands create impact.
Although The Drum has long covered B2B marketing, the 2025 Hotlist marks the first time the publication has created a dedicated ranking for the category. The decision reflects the rapid evolution of B2B marketing in recent years — a space where brand, digital experience, demand generation and content now converge to influence complex buying processes.
According to The Drum, the Hotlist was developed to:
- Highlight agencies redefining B2B creativity
- Recognize firms leveraging data, technology and digital transformation
- Capture a more accurate picture of modern B2B work, which increasingly resembles consumer-level storytelling and design
- Provide marketers and procurement teams with a snapshot of emerging leaders in the space
The selection process focuses on originality, industry impact, creative and strategic differentiation, and the ability to solve complex challenges for today’s B2B buyers.
The Drum noted that agencies on the Hotlist are not simply adapting to shifts in B2B marketing — they are helping drive them. As B2B organizations grapple with longer buying cycles, increased competition and heightened expectations for digital experiences, the definition of what constitutes a “leading agency” is shifting.
We’re proud to be recognized as part of the inaugural Hotlist. The bar for B2B has never been higher. Buyers expect seamless experiences, relevant storytelling and strategic clarity. Delivering that consistently is the real challenge — and our passion.
