Bray Leino + MX Ranked the Top 5 Largest Global B2B Agency
The newly released 2025 Global Agencies Benchmarking Report by B2B Marketing has confirmed a major shift in the global B2B agency landscape. The report highlights the growing dominance of holding companies and private equity firms in the sector — and positions Bray Leino + MX as a leading alternative.
The partnership ranked as the 5th largest B2B agency worldwide and earned the title of 5th largest B2B brand specialist agency in the world, reflecting the strength of their Global Agility model.
A Market in Transition
According to this year’s report, there is a substantial increase in ranked agencies that are now affiliated with either a holding company or a private equity firm.
While consolidation provides immediate scale and new revenue streams for parent companies, experts warn that it often comes at the cost of distinct positioning and deep category expertise. Agencies that once specialized are starting to merge, making it increasingly harder for clients to identify true B2B marketing specialists.
Industry observers note that when agencies prioritize shareholder value over client outcomes, the result is too often box-checking teams that lack the nuanced expertise required to drive growth in complex B2B markets.
An Independent Alternative: Bray Leino + MX
In contrast, Bray Leino + MX has charted a different course. Through their Global Agility model, the transatlantic partnership combines global scale with local responsiveness — providing an independent alternative to the holding company approach.
“B2B companies need both global reach and a personal touch,” said Kate Cox, CEO of Bray Leino. “Our partnership was built to celebrate each client’s growth through marketing, and in a market where consolidation is eliminating choice, that offer is more valuable than ever.”
The Bray Leino + MX model provides what large networks cannot: a flexible, embedded team purpose-built for B2B marketing. By remaining independent of equity or holding company ownership, the partnership can deliver speed, specialized expertise and scalable support for global brands.
What Comes Next for Global B2B Agencies
With AI disrupting execution and procurement driving new cost pressures, analysts expect the coming year to further separate agencies with genuine differentiation in B2B expertise from those relying on scale alone.
As global brands evaluate their partners, many will face a choice between massive networks with diluted focus and boutique firms lacking infrastructure. For companies searching for a top global B2B agency that offers both expertise and agility, Bray Leino + MX is a compelling independent alternative.
Download B2B Marketing’s 2025 Global Agency Benchmarking Report.
The B2B Marketing Global Agency Benchmarking Report is a highly regarded resource for marketers evaluating agency partners. It provides a comprehensive view of the top-performing B2B marketing agencies in the world, based on key criteria such as revenue, service focus and sector expertise.
We’re proud of our six-year partnership with U.K.-based agency Bray Leino Limited. We offer clients a world-class alternative global agency option we call Global Agility, with extensive capabilities and a reach that spans North America, Europe and Asia. In every engagement, we form custom agency teams based on specific objectives, bound only by our mutual desire to work for a common client. Our combined 75 years of experience helps us deliver in-house solutions ranging from strategy and creative to demand generation, media, events and digital development. Learn more.
