Demand Gen Report
2024 B2B Marketing Measurement and Attribution Benchmark Survey
B2B marketers are feeling the heat. According to the 2024 Marketing Measurement and Attribution Benchmark Survey, 73% of B2B marketers are increasing their emphasis on measurement and attribution due to an increased push to show ROI from all marketing investments — a 14% increase compared to last year.
The report explores B2B marketers’ measurement priorities and challenges, including:
- Key metrics and tools for performance
- Analysis of marketing attribution
- Balancing brand marketing and demand generation
- Account-Based Marketing (ABM) Measurement
- Future trends in marketing analytics
Learn how increased tech adoption and data reliance are reshaping marketing measurement and attribution processes in this Demand Gen Report survey, sponsored by MX.
