Research-based Tips for the Best B2B Website
To create the best B2B website possible, there is a lot to tackle, from features and content to technology and design. You know your site is more important than ever before, but if it’s not producing the results you need, do you know how to actually improve it? It can be hard to know where to start. Our team helps clients get more value from their website — whether it’s a full B2B website redesign or website conversion optimization. But even with hundreds of website projects under our belts, there’s no one-size-fits-all playbook for effective B2B websites.
So we gathered research about what B2B buyers value and expect to help you determine what areas to prioritize to create the best B2B website possible that drives traffic, converts buyers and delivers business value. Here are the top ten recommendations that emerged:
1. Provide real-time support, like live chat: Be ready to respond where and when your buyers are ready.
In today’s business climate, your company needs the best B2B website possible. It’s one of your most valuable assets, and you can’t afford for it to be subpar! Start now with a few of the ten tips above, and you’ll be on your way to improvement.
If you’re thinking about redesigning your website, the request for proposal (RFP) is an important first step. It’s vitally important to ask the right questions to help you find the right partner. If you’re ready to get started, check out our website RFP template.