Growing, Learning and Helping in 2021

by / Dec 22, 2021

2021 has been a year of reflection and growth. I watched as The Mx Group embraced the obstacles of 2020 and used those challenges to transform into a more creative, collaborative and innovative B2B agency prepped and ready for whatever 2021 threw our way. Quite honestly, I couldn’t be more honored to work alongside the team of individuals who proudly call themselves Mx’ers. As we look to next year, I am excited by the possibilities that lie ahead for our organization.


Our aspirations to become the best B2B agency for our clients and the future of the marketplace continue to solidify. We’ve increased and expanded our capabilities to deliver what we believe will be demanded of the modern marketer. We adapted to dynamic (to say the least) market conditions by changing B2B strategies and tactics to reflect the movement of many B2B buyers from offices to homes. And we welcomed new clients that we believe will make a lasting impression on the future of the modern workplace. All made possible by the people we proudly call Mx’ers.


The inspiration I feel from our clients and Mx’ers alike deepens when I reflect on The Mx Group’s ambitions to embrace a modern workplace. This year we welcomed four new leaders starting with Nathan Ulery as chief operating officer, Toni Midderhoff Miller as vice president of marketing, Brendan Turner as senior vice president of digital experience and Brennen Roberts as senior director of growth. I am confident they will be stewards of our workplace evolution and company growth. We instituted a hybrid policy providing Mx employees with more flexibility in pursuit of a healthy work-life balance. We brought in more talent than we have in the history of our organization and now have Mx’ers in over 15 states. We continued our commitment to self-improvement with our DEI initiatives like our Day of Learning on Juneteenth, our upcoming Day of Service on Martin Luther King Jr. Day and by increasing the diversity in perspectives across our teams.


Creating and measuring impact is often broken down into data that takes the form of lead counts, conversion rates, perception shifts and more. At this time of year, we understand that making an impact can also take the form of love and generosity. We recognize that to make an impact on the marketplace, we must look beyond ourselves and support the communities we call home. Our work during the year included volunteering for virtual writing labs as well as providing high school students in under-resourced communities with the practice they need to prepare for college applications. We also assisted with food and clothing drives that directly benefited survivors of domestic abuse. This holiday season, we wanted to continue being “helpers” for organizations that envision a brighter future for all.

I hope when you watch the video, you will be as inspired by our people as I am.

Enjoy your holidays, celebrate your successes and reflect on how you can help those in need.

Tony Riley

Partner & President, The Mx Group

Tony b­­egan his advertising and marketing career after serving as an active-duty United States Marine. During his enlistment, he gained leadership experience, a strong work ethic and a drive that has been foundational throughout his career. His experience includes work within B2B and B2C agencies across a range of clients from startups to Fortune 100s. Tony has a passion for leading teams and an innate ability to motivate people to succeed and work at their highest level. He currently serves as president of The Mx Group, setting the vision for the company and ensuring that all Mx staff have the support, authority and information needed to keep moving the organization forward. Tony believes that B2B marketing and advertising should always impact a client’s business in real and measurable ways, and The Mx Group exists to do just that.