12 Days of Mx-mas Wrap-up
There are many spectacular gifts to give loved ones this holiday season. You could go the traditional route and follow the wisdom of Frederic Austin when he, in 1909, composed the lyrics to The Twelve Days of Christmas. I mean, five golden rings are very generous, but seven swans, six geese, four calling birds, three French hens, two turtle doves and a partridge is a bit overboard (could you imagine the veterinary bills?). In the spirit of Austin, we at The Mx Group are gifting B2B marketers with our re-Mx of the classic carol.
As we place the final bow on 2021, let’s revisit some of our most memorable, insightful blog posts, announcements and extra treats from this year. Sing along, if you’d like, to our own Twelve Days of Mx-mas.
On the first day of Mx-mas
My agency gave to me…
The human truth and global marketing.
The Mx Group’s president, Tony Riley, discusses in his blog post Discovering the Human Truth in Your Global Marketing Campaign how uncovering the human truth leads to great B2B creative ideas that transcend cultures, countries and regions far more effectively than translation.
On the second day of Mx-mas
My agency gave to me…
Two charities.
Looking to make an impact on the communities we call home, The Mx Group collaborated with charitable organizations like Sarah’s Inn and Chicago Scholars to provide contributions that helped the charities create a brighter future for those they serve.
On the third day of Mx-mas
My agency gave to me…
Three nurture journeys.
Our director of digital marketing, Matt Binz, took us on a (nurture) journey with his blog series, The Nature of Nurture: How to Set Your Nurture Journey Up for Success, Create a Conversation, and Journeys That Go Beyond Email.
On the fourth day of Mx-mas
My agency gave to me…
Four new leaders.
We were so excited to welcome four new leaders to The Mx Group in 2021: Nathan Ulery, chief operating officer; Toni Midderhoff Miller, VP of marketing; Brendan Turner, senior VP of digital experience; and Brennen Roberts, senior director of growth.
On the fifth day of Mx-mas
My agency gave to me…
Five service offeRINGS!
The Mx Group offers our clients an integrated B2B experience that includes strategy, demand, creative, digital and global capabilities.
On the sixth day of Mx-mas
My agency gave to me…
Six S-M-Es.
Our subject matter experts (SMEs) help guide our agency with their insights, experiences and lessons learned to develop and share the latest B2B trends, tactics and strategies. This year, our SMEs shared their thoughts on topics that ranged from the creative process and digital marketing to brand and demand. Get the latest on these topics from: Brennen Roberts, senior director of growth; Iva Kurtz, group account director; Toni Midderhoff Miller, VP of marketing; Emily Kleist, vice president and executive creative director; Nathan Ulery, chief operating officer; and Matt Binz, senior director of digital marketing and demand operations.
On the seventh day of Mx-mas
My agency gave to me…
Seven privacy tips.
2021 was the year that changed the landscape of digital marketing. Between the demise of third-party cookies and the introduction of Apple’s Mail Privacy Protection feature, digital marketers had to quickly pivot tactics and enhance strategies. At The Mx Group, we viewed these protections as a benefit to the customer and a new path forward to creating stronger, relevant content. Here is our seven-ingredient recipe for baking your best digital marketing strategy.
On the eighth day of Mx-mas
My agency gave to me…
Eight company values.
Our company values are what guide us as an organization and inspire us to keep innovating to be the best B2B agency for our clients and employees.
On the ninth day of Mx-mas
My agency gave to me…
Nine jobs a-waiting.
We are always looking for the best and brightest talent to join our teams. Check out our careers page to learn more about working at The Mx Group and the available positions (number of available jobs subject to change as we keep on growing ☺).
On the tenth day of Mx-mas
My agency gave to me…
A ten-page ebook.
One of the best methods to step up your brand awareness is to elevate your SMEs. In our ebook, Expert Elevation: Amplifying Personal Brands to Drive Sales, we break down how to effectively collaborate with your SMEs, share their insights and boost your brand. It’s ten pages (if you don’t count the front and back covers).
On the eleventh day of Mx-mas
My agency gave to me…
Eleven event tactics.
Virtual events are part of the future of B2B marketing. B2B marketers should learn to harness the value of hybrid events and intimate virtual meetings to enhance their data collection and increase brand awareness with in-person and online meetings. We offer eleven tactics to get you ready for your next event here.
And finally…
On the twelfth day of Mx-mas
My agency gave to me…
Twelve award wins
Eleven event tactics
A ten-page ebook
Nine jobs a-waiting
Eight company values
Seven privacy tips
Six S-M-Es
Five service offeRINGS
Four new leaders
Three nurture journeys
Two charities
And the human truth and global marketing!
In 2021, we were honored to say our agency was recognized for our creativity, innovation, culture and growth. None of this would have been possible without the commitment from our clients and the talent and dedication from the folks who call themselves Mx’ers. We are truly grateful for the dynamic individuals who helped make 2021 a success. We were honored to receive awards from:
- Chief Marketer — Top Marketing Agencies of 2021
- Association of National Advertisers (ANA) B2 Awards — silver recognition in the Direct Mail, Flat or Dimensional category for the “Make It Here” Zekelman Industries campaign
- Chicago’s Best and Brightest Companies to Work For® — recognized for the sixth year in a row
- B2B Marketing — #2 fastest-growing B2B agency in the U.S. and the #3 largest independent agency in the country
- Horizon Interactive Awards — eight award wins in total, including Best in Category for Business Mobile Apps and gold in the same category, four gold and one silver award for our video work, and one bronze award for our website development
From all of us at The Mx Group, cheers to you, your friends and your family. We hope you have a restful and joyous holiday season. We will see you next year!
