The Total Market Experience™ Blog
Integrated B2B Marketing and Sales Insights
08/16
Your Top Ten Questions About B2B Buyer Personas
Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. During the session, I encouraged our B2B marketing friends to create them, or if they…
Continue reading →A Summer of Mx
As a college student, you hear a lot about internships. Your professors bring them up. Your parents bring them up. Your classmates bring them up and discuss their respective opportunities…
Continue Reading →Why Interactive Content Matters: Part Three
It’s a good thing when those enlightened folks in your upper funnel start progressing toward a purchase. If your interactive content did its job, they now know what their problem…
Continue Reading →Recap from F&S 2017 Executive MindXChange: What’s Hot and What’s Not?
I just returned from Frost & Sullivan’s 18th Annual Executive MindXChange in Nashville, where approximately 150 global marketing leaders spent three action-packed days networking and gaining insights into the latest…
Continue Reading →Why Interactive Content Matters: Part Two
Last week we talked about interactive content playing the role of salesperson on your team. That’s not a role to take lightly. Many of us still feel there’s no substitute…
Continue Reading →Why Interactive Content Matters
I like to say interactive content is the quinoa of 2017. It’s the hot topic you hear in conversations, blog posts and webinars. It’s the apparent answer to all your…
Continue Reading →Branding and the Digital Marketing Revolution
The biggest open secret in marketing is this: You don’t really control your brand, and you never have. This is as true today as it was when your mother said,…
Continue Reading →Demand Creation Programs Falling Flat? This Could Be Why.
Feeling the pressure to deliver leads? That’s not going away anytime soon. B2B Marketing reports that 85% of marketers face growing pressure to generate more leads. (Personally, we’re wondering where the…
Continue Reading →Sales and Marketing Alignment — Find a Way!
At the end of the day, Marketing and Sales are more alike than they are different. They have different functions, but share the same set of goals. Generate leads. Convert…
Continue Reading →Pun and Games at the SiriusDecisions 2017 Summit
Last week, my team and I spent a whirlwind few days in Las Vegas for the SiriusDecisions Summit. In addition to the insights we gained in sessions, we had some…
Continue Reading →Are You Keeping Up with Your Marketing Peers? Find Out.
By Suzanne Martin & Tim Cook As we talked with many marketers at the recent SiriusDecisions 2017 Summit, we heard a similar theme repeated in several of our conversations. The pace…
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