The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

06/21

The biggest open secret in marketing is this: You don’t really control your brand, and you never have. This is as true today as it was when your mother said,…

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Demand Creation Programs Falling Flat? This Could Be Why.

Feeling the pressure to deliver leads? That’s not going away anytime soon. B2B Marketing reports that 85% of marketers face growing pressure to generate more leads. (Personally, I’m wondering where…

Sales and Marketing Alignment — Find a Way!

At the end of the day, Marketing and Sales are more alike than they are different. They have different functions, but share the same set of goals. Generate leads. Convert…

Pun and Games at the SiriusDecisions 2017 Summit

Last week, my team and I spent a whirlwind few days in Las Vegas for the SiriusDecisions Summit. In addition to the insights we gained in sessions, we had some…

Are You Keeping Up with Your Marketing Peers? Find Out.

As I talked with many marketers at the recent SiriusDecisions 2017 Summit, I heard a similar theme repeated in several of my conversations. The pace of change in B2B marketing.…

Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

I spent last week connecting with marketing leaders, learning the latest tips and tricks, and posing for a pic with Fabio. Where was I, you ask? At the Marketo Marketing…

16 Stats that Prove the Value of B2B Video

I’ve always recommended video to marketers who want to improve their content strategy. But these days, my clients are coming in and requesting video content on their own. They recognize…

Ready, Set, Metrics: A New Approach to Marketing Measurement

Stop me if this sounds familiar. You’ve spent months preparing and launching a new integrated marketing program. Everything seems to be going smoothly … until management asks to see your…

Finding Common Ground Between Marketers and Software Developers

This happens all the time: I’ll meet with a client about their digital marketing programs. We’ll be in a conference room. I’m there to represent my team of software developers,…

Ready to Modernize Your Marketing? Here’s the First Step

Change. It’s hard and intimidating. And as marketers we’re facing what can feel like more than our fair share of it. I know how it feels to work in a…

What 100 Sprints Taught Us About Scrum and Agile Development

Recently, the digital development team at The Mx Group reached a major milestone: We completed our 100th sprint! The occasion called for celebration, cake … and a look back at…