The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

09/20

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can…

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10 Reasons Why Content Marketing Is a B2B Must!

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. You also know you’ll have to prove that to stakeholders…

B2B Content Distribution: If You Build It … They May Not Come

91% of B2B businesses embark on content marketing in an effort to generate demand. And with good reason! Content marketing costs less and generates three times the leads compared to…

Good, Better, Best: How to Create Buyer Personas at Every Budget

We have frequent conversations with our clients about how to create buyer personas, and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute…

Top 10 B2B Marketing Resources & Tools

The marketing industry is constantly evolving, which means there are many dynamic processes and trends you have to stay on top of in order to remain a savvy marketer. You…

Battle of the Gens: Demand Generation vs. Lead Generation

B2B marketers are experiencing more pressure than ever to increase the quantity and quality of leads, outsmart the competition, and prove ROI in the process. The challenges can seem overwhelming, #amiright?! You…

Considering Digital Transformation? Ask These Questions First!

As the B2B buyer’s journey goes increasingly digital, marketers are thinking more and more about digital transformation. But the organizations with truly impressive results are the ones where digital transformation…

Don’t Miss this Call — Add Telemarketing to Your Mix!

There’s no doubt that today’s B2B marketing world is focused on technology. This is natural: As marketers, we’re not really tasked with “digital marketing” anymore… we’re responsible for effective marketing…

Increase Blog Traffic with These 4 Tips!

Creating great blog posts is a highly important task when it comes to content marketing. From mapping them out to making them real, you invest a ton of time and energy…

The “Surprise” Solution to Getting More B2B Leads in a Digital World

With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in…

Contact Database Performance and Scale — Your MAP’s Best Friends

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. I joined thousands of my fellow marketing automation experts…