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Maximize Your ROI Through Persona-Based Marketing

Have you already nailed it as far as creating buyer personas go, but still struggle to translate tho...

The Often-overlooked Coolness of B2B Creative

People tend to think B2B creative is all rational thinking. But in reality, it's just as much heart ...

Increase Web Conversions with Customer-Centric Marketing

Are you hearing the term “customer-centric” lately? It’s not new, but it’s definitely becomi...

Making Empathy Part of Your Digital Transformation Strategy

We recently hosted our first event for Connect, a new Mx lecture series linking the people and ideas...

Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action

You need to make sure you’re taking the right approach to your buyer personas. Hint: It’s more t...

Website Conversion — Fix the Leaks & Increase Leads!

Often, the issue isn’t that you aren’t driving enough traffic to your website, it’s that your ...

B2BMX 2019 — Connections

We had an excellent time meeting B2B marketers at Demand Gen Report’s B2BMX conference in Scottsda...

Crank Up Your Content Volume Using Ideation Sessions

Content marketing is hard work. But over the last year, I’ve honed one special tool in my approach...

What Your Software Development Company Should Be Asking You

A true development partner understands that a successful project involves technically strong code, b...

A Year to Remember

While numbers aren’t everything, we’re marketers — we live and breathe metrics! We can’t hel...

Get Planning Now! Top 10 B2B Marketing Conferences of 2019

It’s time to start setting budgets and travel plans for next year’s conference and networking o...