The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

11/20

What makes a client stay with a B2B marketing agency for 10 years or more? I can’t speak for every client or every agency — but in my experience with…

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Getting MAP Buy-in: Your Guide to Marketing Automation Readiness

Marketing automation is a crucial piece of the demand gen puzzle, but when you’re the one tasked with launching a new marketing automation platform (MAP), it can be intimidating. You…

Webinar Best Practices – Down to the Do’s & Don’ts

So you’re thinking about creating a webinar. Maybe even a series of webinars … awesome! It’s smart to develop such valuable content to market your organization. Creating B2B webinars is…

One Question to Ask When Selecting a B2B Marketing Agency

Over the last 25 years, I’ve seen companies go through countless scenarios when selecting a B2B marketing agency — from detailed RFPs to chance meetings at networking events. I’ve heard…

You’ve Got This! 4 Ways to Tune Up Your Marketing Automation Platform

Chances are you have a marketing automation platform (MAP) and have been using it for some time. But team members rotate in and out … strategies evolve … new trends…

3 Ways to Tackle Your Year-End Revenue Goals in Q4

It’s that time of year again! Fourth quarter is around the corner, and if you’re like most marketers, you’re feeling a little apprehensive. You’ve got one eye on the annual…

B2B Webinars — Worth the Effort?

Over the last year, my role as internal marketing communications manager here has entailed helping create multiple B2B webinars, as part of our own demand gen strategy. As a marketing…

Your Top Ten Questions About B2B Buyer Personas

Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. During the session, I encouraged our B2B marketing friends to create them, or if they…

A Summer of Mx

As a college student, you hear a lot about internships. Your professors bring them up. Your parents bring them up. Your classmates bring them up. In this day and age,…