The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

08/16

Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. During the session, I encouraged our B2B marketing friends to create them, or if they…

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A Summer of Mx

As a college student, you hear a lot about internships. Your professors bring them up. Your parents bring them up. Your classmates bring them up and discuss their respective opportunities…

Why Interactive Content Matters: Part Three

It’s a good thing when those enlightened folks in your upper funnel start progressing toward a purchase. If your interactive content did its job, they now know what their problem…

Recap from F&S 2017 Executive MindXChange: What’s Hot and What’s Not?

I just returned from Frost & Sullivan’s 18th Annual Executive MindXChange in Nashville, where approximately 150 global marketing leaders spent three action-packed days networking and gaining insights into the latest…

Why Interactive Content Matters: Part Two

Last week we talked about interactive content playing the role of salesperson on your team. That’s not a role to take lightly. Many of us still feel there’s no substitute…

Why Interactive Content Matters

I like to say interactive content is the quinoa of 2017. It’s the hot topic you hear in conversations, blog posts and webinars. It’s the apparent answer to all your…

Branding and the Digital Marketing Revolution

The biggest open secret in marketing is this: You don’t really control your brand, and you never have. This is as true today as it was when your mother said,…

Demand Creation Programs Falling Flat? This Could Be Why.

Feeling the pressure to deliver leads? That’s not going away anytime soon. B2B Marketing reports that 85% of marketers face growing pressure to generate more leads. (Personally, we’re wondering where the…

Sales and Marketing Alignment — Find a Way!

At the end of the day, Marketing and Sales are more alike than they are different. They have different functions, but share the same set of goals. Generate leads. Convert…

Pun and Games at the SiriusDecisions 2017 Summit

Last week, my team and I spent a whirlwind few days in Las Vegas for the SiriusDecisions Summit. In addition to the insights we gained in sessions, we had some…

Are You Keeping Up with Your Marketing Peers? Find Out.

By Suzanne Martin & Tim Cook  As we talked with many marketers at the recent SiriusDecisions 2017 Summit, we heard a similar theme repeated in several of our conversations. The pace…