The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

11/15

As the leaves change colors (while the snow falls here in Chicago!) and the year winds down, we’re turning our thoughts to 2019 planning. For our clients — and ourselves…

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New Research — What Does Success Look Like to Modern Marketers Today?

What are B2B modern marketers’ challenges today? And is the term “modern marketing” even relevant? Is it a turnoff? We’ve debated these questions internally here for some time now, but…

Modular Web Design: Faster, Cheaper & Better Than Ever

“Faster, cheaper, better” has become a mantra of sorts for many successful businesses in this digital age, and it’s something our B2B web development team takes to heart. With a…

3D Rendering: Cost Savings, Time Savings and Control

You know the drill: You have a new product you’re introducing to your audience, so  you need eye-catching, high-resolution images of it for your website and marketing collateral. What’s the…

4 B2B Marketing Reports That Answer Stakeholders’ Questions

Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. In fact, according to Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey, just 7% of U.S.…

Interactive Tools Make “Boring” Products Cool!

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can…

10 Reasons Why Content Marketing Is a B2B Must!

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. You also know you’ll have to prove that to stakeholders…

B2B Content Distribution: If You Build It … They May Not Come

91% of B2B businesses embark on content marketing in an effort to generate demand. And with good reason! Content marketing costs less and generates three times the leads compared to…

Good, Better, Best: How to Create Buyer Personas at Every Budget

We have frequent conversations with our clients about how to create buyer personas, and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute…

Top 10 B2B Marketing Resources & Tools

The marketing industry is constantly evolving, which means there are many dynamic processes and trends you have to stay on top of in order to remain a savvy marketer. You…

Battle of the Gens: Demand Generation vs. Lead Generation

B2B marketers are experiencing more pressure than ever to increase the quantity and quality of leads, outsmart the competition, and prove ROI in the process. The challenges can seem overwhelming, #amiright?! You…