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Build a Customer Centric Foundation for Today’s
B2B Buyers

If you are a B2B organization, the time is now to embrace the concept of customer centric marketing,...

What’s Your Digital Type? Mx’ers Explore at In-house Workshop

Recently, team members at The Mx Group attended an in-house workshop with guests from our partner Si...

Interactive Content — Don’t Miss Out on this Versatile Tool!

When it comes to versatility, interactive content is tough to beat. It has the ability to educate an...

Top Takeaways From Frost & Sullivan’s Executive MindXchange

This year’s themes really come down to the intersection of people and technology. In the end, mark...

Why Interactive Content Matters: Mid & Lower Funnel

Just like you need a strong set of sales tools to personally interact with decision-makers, you need...

Why Interactive Content Matters: Upper Funnel

If your prospective buyers crave self-guided discovery, value the process of self-educating, and des...

Why Interactive Content Matters: The New Buyer’s Journey

You create content to engage prospects in ways you can’t. And not just any content. Content that e...

Your Questions About ABM — Answered!

During our recent webinar on how to operationalize account-based marketing, we had a very engaged au...

Channel Management: 3 Ways Partner Portals Can Drive Sales

You should be providing your channel partners with robust, highly interactive content and tools, foc...

Top 10 Questions About B2B Buyer Personas

We partnered with Demand Gen Report to present a webinar about the power of personas. Our participa...

Maximize Your ROI Through Persona-Based Marketing

Have you already nailed it as far as creating buyer personas go, but still struggle to translate tho...

The Often-overlooked Coolness of B2B Creative

People tend to think B2B creative is all rational thinking. But in reality, it's just as much heart ...