Kellie de Leon Headshot

Kellie de Leon

Vice President of Marketing & Strategy

Kellie joined The Mx Group in 2013. She brings over 15 years of client- and agency-side experience working in marketing across a variety of industries, including industrial products, health care, software, non-profit and professional services. Kellie leads the strategy and internal marketing functions for the agency, managing demand generation and sales enablement to propel the company’s continued growth. She holds a B.A. in communications and theatre from Marquette University in Milwaukee, Wisconsin.

Articles From Kellie

COVID-19: Refocusing After Event Cancellations

View

COVID-19: Your Event’s Been Canceled. Postpone or Virtualize?

View

COVID-19: Managing a Marketing Evolution — Part 2

View

COVID-19: Managing a Marketing Evolution — Part 1

View

COVID-19: Time to Go All-In On Digital Marketing

View

COVID-19: Six Things B2B Marketers Can Do Now

View

COVID-19: Three Messaging DON’Ts

View

COVID-19: Unusual Business – What’s WITHIN Our Control?

View

Millennial B2B Buyers: 3 Things You Need to Know!

View

B2B Buyer & Buying Process Trends to Address in 2020

View

Don’t Let It Slip Away! Use Q4 Budget on New Content

View

Build a Customer Centric Foundation for Today’s B2B Buyers

View

Top Takeaways From Frost & Sullivan’s Executive MindXchange

View

Maximize Your ROI Through Persona-Based Marketing

View

Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action

View

Crank Up Your Content Volume Using Ideation Sessions

View

A Year to Remember

View

Get Past Roadblocks & Make This Your Best B2B Content Marketing Year Yet!

View

Research Report — What Does Success Look Like to Modern Marketers Today?

View

Good, Better, Best: How to Create Buyer Personas at Every Budget

View

Battle of the Gens: Demand Generation vs. Lead Generation

View

Considering Digital Transformation?

View

Account-Based Marketing Best Practices for Targeting, Messaging and Engagement

View

Tailor to Your Target: How to Create Meaningful ABM Content and Touchpoints

View

Account-Based Marketing Insights: Operationalizing Intelligence Gathering for ABM Success

View

Account Selection for Account-Based Marketing: Don’t Go at it Alone!

View

Account-Based Marketing Tactics and Tools — Gear Up to Bring Your A-Game!

View

B2BMX — The Tech vs. Human Puzzle

View

Demand Creation Programs Falling Flat? This Could Be Why.

View

Ready, Set, Metrics: A New Approach to Marketing Measurement

View

So You Want to Create B2B Buyer Personas … Now What?

View

How To Integrate Personas Into Your Organization — Part 3 Of 3

View

A Common Language for Marketing and Sales Teams — Part 2 Of 3

View

The Power Of Personas

View