Kellie de Leon Headshot

Kellie de Leon

Vice President of Marketing & Strategy

Kellie joined The Mx Group in 2013. She brings over 15 years of client- and agency-side experience working in marketing across a variety of industries, including industrial products, health care, software, non-profit and professional services. Kellie leads the strategy and internal marketing functions for the agency, managing demand generation and sales enablement to propel the company’s continued growth. She holds a B.A. in communications and theatre from Marquette University in Milwaukee, Wisconsin.

Articles From Kellie

B2B Marketing Planning 2021 — 5 Fresh Ideas

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ReFocus ’21 — Time to Move Forward

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The Buyer’s Journey: Seven Questions to Help Optimize Content

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What is Demand Creation?

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Research-based Tips for the Best B2B Website

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10 Ways to Change Your Trajectory Through Digital Transformation

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Digital Transformation Perspectives From B2B Marketing Leaders

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Your Demand Generation Strategy Demands a Powerful Website

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Accelerating Your Digital Transformation Strategy

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The Time Is Now to Double Down on Sales & Marketing Alignment

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Right Now, There’s No Such Thing as the “Right” B2B Sales Strategy

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COVID-19: Virtual Event Promotion Ideas to Attract and Convert

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COVID-19: For Virtual Events, Content is King

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COVID-19: The Strategy Behind the Best Virtual B2B Events

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COVID-19: Refocusing After Event Cancellations

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COVID-19: Your Event’s Been Canceled. Postpone or Virtualize?

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COVID-19: Managing a Marketing Evolution — Part 2

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COVID-19: Managing a Marketing Evolution — Part 1

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COVID-19: Time to Go All-In On Digital Marketing

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COVID-19: Six Things B2B Marketers Can Do Now

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COVID-19: Three Messaging DON’Ts

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COVID-19: Unusual Business – What’s WITHIN Our Control?

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Millennial B2B Buyers: 3 Things You Need to Know!

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B2B Buyer & Buying Process Trends to Address in 2020

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Don’t Let It Slip Away! Use Q4 Budget on New Content

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Build a Customer Centric Foundation for Today’s B2B Buyers

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Top Takeaways From Frost & Sullivan’s Executive MindXchange

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Maximize Your ROI Through Persona-Based Marketing

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Don’t Let Your Personas Gather Dust! Putting Your Customer Insights Into Action

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Crank Up Your Content Volume Using Ideation Sessions

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A Year to Remember

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Get Past Roadblocks & Make This Your Best B2B Content Marketing Year Yet!

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Research Report — What Does Success Look Like to Modern Marketers Today?

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Good, Better, Best: How to Create Buyer Personas at Every Budget

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Battle of the Gens: Demand Generation vs. Lead Generation

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Account-Based Marketing Best Practices for Targeting, Messaging and Engagement

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Tailor to Your Target: How to Create Meaningful ABM Content and Touchpoints

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Account-Based Marketing Insights: Operationalizing Intelligence Gathering for ABM Success

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Account Selection for Account-Based Marketing: Don’t Go at it Alone!

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Account-Based Marketing Tactics and Tools — Gear Up to Bring Your A-Game!

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B2BMX — The Tech vs. Human Puzzle

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Demand Creation Programs Falling Flat? This Could Be Why.

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Ready, Set, Metrics: A New Approach to Marketing Measurement

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So You Want to Create B2B Buyer Personas … Now What?

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How To Integrate Personas Into Your Organization — Part 3 Of 3

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A Common Language for Marketing and Sales Teams — Part 2 Of 3

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The Power Of Personas

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