Brand  | Grundfos

An Immersive HQ Experience

Celebrating the Company’s Vision

Grundfos is the global leader in pump manufacturing. They help move water for millions in municipalities and for individuals worldwide. In 2020, the company broke ground on a 48,670-square-foot North American Water Utility headquarters in Brookshire, Texas. We partnered with them to create an immersive celebration of water sustainability.

Thinking Ahead

The design was to be experiential and had to allow for constant evolution. The space needed to tell the Grundfos story in an engaging manner, representing the company’s place in the community and reinforcing their commitment to sustainability in all they do.

Creating a Cohesive Experience

A company headquarters is a physical representation of its brand. Our role as agency partner was to bring to together personas with content development, brand messaging, creative design and digital expertise to create an immersive experience that only Grundfos could deliver.

All Hands on Deck

We invited NYC-based C&G Partners — a multi-specialty creative studio — to help shape the project experience. MX and Grundfos remained stewards of the brand, guiding C&G in customer and awareness priorities as the space and experience began to take shape. We managed logistics, schedule, budget and vendors throughout the project.