Turn Your Brand’s Expertise Into Influence
Thought Leadership, meet metrics.
Finally, a tool that quantifies the impact of your thought leadership influence and benchmarks your performance against competitors, with actionable insights to enhance and fortify your thought leadership position like never before.
Introducing: The Thought Leadership Index
Developed with consultation from Northwestern University’s Medill Spiegel Research Center, this proprietary tool is the first of its kind — analyzing up to 60 metrics and tracking both quantitative and qualitative data across five pillars of thought leadership. The result is a crystal-clear view of how you rank as a thought leader.
Why it Matters
Thought leadership content has emerged as a key driver in establishing a brand as a reliable and innovative authority. High-quality thought leadership content shapes the perceptions of your brand’s value and expertise in the eyes of decision-makers, C-level executives, and marketing teams.
- Informed Decision-Making: 96% of C-level executives rely on thought leadership content to guide their business decisions.1
- Enhanced Trust: 73% of decision-makers consider thought leadership a more dependable source for evaluating a brand’s capabilities compared to traditional marketing materials.2
- Elevated Brand Perception: A consistent stream of high-quality thought leadership content influences 7 out of 10 decision-makers to view companies more favorably.2
How it Works
The Thought Leadership Index score is derived from three elements:
METRICS: Using digital metrics, we analyze the competitive landscape to illustrate where your brand stands in relation to each competitor individually, how each pillar (Authority, Visibility, Expertise & Foresight and Trust) contributes to the overall score and how each competitive set performs in isolation. Example metrics include monthly site visits, domain authority, inbound links and total social audience.
SURVEY: We conduct a qualitative survey, taking into consideration how your customers rank your brand against your competitors.
CONTENT: MX’s content experts evaluate your brand’s content marketing efforts, and those of your competitors, for overall program maturity and leadership. Considerations include content volume, user experience and credibility among others.
Each element is scored on a scale of 0-10.
We’ll deliver your overall thought leadership score, with drilled down metrics across the five pillars, to help you understand what’s driving your position. Built using first- and third-party data, a voice of customer quantitative study and an expert content audit.
We’ll provide a breakdown of how your competitors score across the five pillars with additional insights to explain what sets you apart. Our index that tracks five crucial datasets, weighted according to your goals.
We’ll provide a detailed, personalized action plan including insights and recommendations based on your Thought Leadership Index score, including access to Voice of Customer insights, to help you address areas of opportunity.
Choose Your Plan
Thought Leadership Index®
Standard
Includes:
- 1 year of access to your customized Thought Leadership Index® dashboard for 2 users
- Access to your customized quantitative audience survey results
- Detailed reports with expert assessment and recommendations for improving your thought leadership position
Thought Leadership Index®
Plus
Includes:
- 1 year of access to your customized Thought Leadership Index® dashboard for 2 users
- Access to your customized quantitative audience survey results
- Detailed reports with expert assessment and recommendations for improving your thought leadership position
- Content credits to use towards the creation of value-add content that aligns with your unique needs
Ready to strengthen your thought leadership position?
Contact us to schedule a discovery call.
