Thought Leadership Index™
You know thought leadership works, but how do you prove it? How do you benchmark your program’s results to track if and how your strategy and content are driving quantifiable business results? We couldn’t find an effective tool for measuring the impact of thought leadership — so we built one.
The Thought Leadership Index™ is the annual benchmark measurement, assessment and analysis of thought leadership programs. The index tracks five crucial datasets that analyze a customized range of 50–100 metrics, weighted according to your goals:
- Authority Analytics
- Trust Analytics
- Expertise and Foresight Analytics
- Visibility Analytics
- Content Leadership Analytics
We developed this proprietary index in consultation with Northwestern University’s Medill Spiegel Research Center to validate our methodology and process for measuring thought leadership.
Interested in benchmarking your thought leadership?
Let us help you become a trusted authority in your industry and put your content marketing program ahead of the competition. Reach out!