Privacy Policy of www.themxgroup.com
Latest update: December 05, 2025
Welcome to the privacy policy of www.themxgroup.com. This policy will help you understand what data we collect, why we collect it, and what your rights are in relation to it.
Table of Contents
- Owner and Data Controller
- Types of Data collected
- Mode and place of processing the Data
- The purposes of processing
- Detailed information on the processing of Personal Data
- Information on opting out of interest-based advertising
- Cookie Policy
- Further Information for Users in the European Union
- Additional information for Users in the United States
- Additional information about Data collection and processing
- Definitions and legal references
Owner and Data Controller
Tritech Marketing dba The MX Group
7020 High Grove Blvd
Burr Ridge, IL 60527
Email: [email protected]
Type of Data We Collect
This Website may collect the following categories of Personal Data:
- Trackers
- Usage Data
- Number of Users
- Session statistics
- Email address
- First name
- Last name
- Device information
- Gender
- Geography/Region
- Unique device identifiers for advertising purposes
- Page views
- Interests
- Address
- Contact details
- Phone number
- Browsing history
Personal Data may be provided directly by the User or collected automatically while using the Website. All Data requested by this Website is mandatory unless otherwise indicated.
Mode and Place of Processing the Data
Methods of Processing
The Owner uses appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction of Personal Data. Processing is carried out using computers or IT-enabled tools and follows organizational procedures aligned with the stated purposes.
Data may be accessible to the Owner’s staff or external parties such as service providers, hosting providers, IT companies, or communications agencies.
Place of Processing
Data is processed at the Owner’s operating offices and any locations where involved parties are based. Depending on the User’s location, Data transfers may involve sending Personal Data to a different country.
Retention Time
Data is stored as long as necessary to fulfill its collection purpose and may be retained longer where required by law or User consent.
The Purposes of Processing
The Owner collects Personal Data to:
- Provide the Service
- Comply with legal obligations
- Respond to enforcement requests
- Protect rights and interests
- Detect malicious or fraudulent activity
- Additional purposes include:
- Traffic optimization and distribution
- Analytics
- Tag management
- User database management
- Advertising
- Displaying external content
- Contacting the User
- Social media interaction
- Heat mapping and session recording
Detailed Information on the Processing of Personal Data
Advertising Services
These services use User Data to allow advertising communications, including behavioral targeting.
- Salesforce
- ShareThis
- 6sense
- Meta Ads Conversion Tracking (Meta Pixel)
- Meta Lookalike Audiences
- LinkedIn Ads
- LinkedIn Insight Tag
- LinkedIn Predictive Audiences
- X Ads Conversion Tracking
- StackAdapt
- Google Ads Conversion Tracking
- Google Customer Match
- Google Optimized Targeting
- Google Similar Audiences
- Google Conversion Linker
- Google Enhanced Conversions
- Google Audience Expansion
Analytics
- Google Analytics 4
- Amplitude
Contacting the User
- Contact forms
- Email newsletters
Displaying External Content
- Vimeo
- Google Fonts
Heat Mapping and Session Recording
- Hotjar Heat Maps & Recordings
Tag Management
- Google Tag Manager
Traffic Optimization & Distribution
- Cloudflare
- Fastly
User Database Management
- HubSpot CRM
Information on Opting Out of Interest-Based Advertising
Users may opt out of interest-based advertising through:
- Individual service opt-out options
- Browser settings
- The Cookie Policy section of this Website
Cookie Policy
This Website uses cookies and other tracking technologies. See the Cookie Policy for full details.
Further Information for Users in the European Union (GDPR)
Legal Basis for Processing
Processing of Personal Data may occur when:
- The User has given consent
- Necessary for contractual performance
- Required by law
- In the public interest
- Based on legitimate interests
GDPR User Rights
Users may:
- Withdraw consent
- Object to processing
- Access their Data
- Correct inaccurate Data
- Restrict processing
- Request deletion (right to be forgotten)
- Receive and transmit Data to another controller (portability)
- Lodge a complaint with a supervisory authority
Additional Information for Users in the United States
Applies to residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and Montana.
Notice at Collection
Categories collected include:
- Identifiers
- Internet activity information
- Geolocation data
- Inferences
US Privacy Rights
Users may:
- Access Personal Information
- Correct inaccuracies
- Request deletion
- Request portability
- Opt out of sale or sharing
- Opt out of targeted advertising
- Exercise non-discrimination rights
- State-specific rights (California, Colorado, Virginia, etc.) may also apply.
Additional Information About Data Collection and Processing
Legal Action
Personal Data may be used in court or legal proceedings.
System Logs
For maintenance and operation, this Website may collect logs such as IP addresses.
Changes to this Policy
The Owner may update this Privacy Policy and notify Users as required.
Definitions
- Personal Data: Any information that identifies or can identify a natural person.
- Sensitive Personal Information: As defined under applicable privacy laws.
- Usage Data: Automatically collected website interaction data.
- Data Controller: Entity determining the purposes and means of Data processing.
- Tracker: Technologies used to track Users, including cookies and identifiers.