SEEBURGER Partners with MX to Drive Strategic U.S. Growth
German-based integration software leader names U.S. a strategic priority and partners with MX to elevate brand, expand market presence and accelerate growth.
The MX Group, a top-ranked independent B2B marketing agency, has been selected by SEEBURGER AG — a globally recognized leader in business integration solutions — to spearhead its North American brand launch and support long-term growth in the U.S. market.
With more than 14,000 customers in over 50 countries, SEEBURGER has built a strong reputation across Europe. Now, the company is making the U.S. a strategic priority — investing in the development of their brand story and creating a more meaningful awareness platform to engage their audience.
“Business expansion among manufacturing, logistics and financial services companies is increasing the need for seamless, secure data integration, and that’s where SEEBURGER’s Business Integration Suite excels,” said Laura Losey, Account Director at MX. “Our role as a growth partner is to position the brand for impact in this competitive space, ensuring the value of their solutions is recognized among large enterprise buyers, from IT leaders to the C-suite.”
MX will lead SEEBURGER’s brand strategy, messaging development, go-to-market planning and campaign activation, leveraging deep B2B expertise to help the company stand out among well-known competitors like SAP, Microsoft and MuleSoft.
The U.S. market represents a significant opportunity for us, but success here requires more than great technology — it takes the right positioning, the right story and the right partner. Working with MX, we’ve developed a five-year roadmap and a plan our leadership and board can fully support as we execute a strategic vision for growth at SEEBURGER.
About SEEBURGER
SEEBURGER is a global provider of integration software and services for business-critical processes. Founded and headquartered in Germany, SEEBURGER’s Business Integration Suite helps companies across industries securely connect data, applications and ecosystems at speed and scale. Learn more at www.seeburger.com.
About MX
The MX Group is a B2B Growth Partner that helps organizations accelerate meaningful business outcomes through modern marketing. As the second-largest independent B2B agency in the U.S., we specialize in supporting companies facing complex buying cycles, high-stakes decisions and an urgent need for strategic creativity. For more than 35 years, we’ve combined deep B2B expertise with integrated capabilities to help our clients build awareness, drive demand and grow revenue.
