Burr Ridge, Ill. (January 26, 2015) — The Mx Group, a B2B marketing, technology and sales services company, won honorable mention for its “Talking Pipes” direct mail campaign in the Direct-Single Mailing category of the 2015 B2B Best Awards announced by Ad Age. The Mx Group received this honor for its work on behalf of Wheatland Tube, a division of JMC Steel Group.
“We’re very proud of this award because it represents the best of what The Mx Group has to offer — creativity, strategy and results,” said Andy Mahler, CEO and co-founder of The Mx Group. “This award represents the high quality we place on all of our work and it’s rewarding to be recognized by a key industry publication.”
Presented by Ad Age, the leading global source of news and intelligence for the marketing and media community, the B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and their agencies across the full spectrum of media, from print and online to outdoor and experiential. Campaigns were judged by Ad Age editors on their creative merits.
“The most compelling work clearly embraced a powerful trend in BtoB marketing: top brands recognize that customers seek the same emotional connection with their business partners that they look for in consumer brands,” said Matt Quinn, Executive Editor of Ad Age. “Whether the medium was video or print, e-mail or billboards, winning work didn’t simply push a product; it told an empowering story.”
About The Mx Group
The Mx Group is a digital marketing and sales optimization company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market ExperienceTM. The company was named a top B2B agency by AdAge and BtoB Magazine for each of the past seven years. The Mx Group was named to the 2014 Best Places to Work in Illinois list. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit TheMxGroup.com or call 800-827-0170.
About Advertising Age
Advertising Age is recognized as the leading global source of news, analysis and intelligence for the marketing and media community. Advertising Age includes ongoing coverage of strategic topics for marketers from mid to large companies complemented by breaking news and a database of the world’s best creative. The 85-year-old publisher produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Agency A-List, and the annual Agency Report.