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Developed in partnership with CMI (Content Marketing Institute), part 3 of our series on Modern B2B Marketing in Manufacturing provides frameworks and action plans including:

• Establishing a strategic foundation for content performance, including setting intentional, achievable goals and building a cadence of continuous feedback.
• Moving from basic vanity metrics to measuring outcomes that actually matter, connecting content performance to business impact.
• Scaling and expanding your content strategy by aligning to a content maturity model and organizing content operations.
• How a solid foundation prepares you to scale with advanced capabilities like personalization, automation, and AI-assisted content creation.
• A practical 60–90–120 day implementation plan to help you kick-start the transformation and build strategic muscle.