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Developed in partnership with CMI (Content Marketing Institute), part 1 of our series on Modern B2B Marketing in Manufacturing introduces a roadmap for modernization, starting with the foundation:

• Guidance on how to set intentional, achievable goals, introducing a Revenue-Brand-Activity Centric Measurement Model to tie performance to outcomes that actually matter.
• How to align with company leadership on contributions to revenue growth, define how your brand needs to influence audience perception, and determine the programs needed to achieve goals.
• How to define Target Organizational Ideal Customer Profile (ICP) Segments, specifying your offering’s focus, organizational firmographics and characteristics, and identifying key buyers within those organizations.