Landscape Audits
Identify opportunities with existing and net-new content.
A holistic landscape audit identifies current performance, gaps, audience needs and opportunities to inform your content strategy.
Through a blend of discovery and analysis, we build a comprehensive working snapshot of the current competitive content environment, identify ownable topical pillars and create a holistic plan for building a true content ecosystem.
How We Can Help:
Landscape audit findings drive program strategy
The needs and opportunities we uncover form the core elements that influence the development of an overall content strategy program, including:
- Program goals and objectives
- Audience subsegments
- Content pillar and editorial calendar opportunities
- Keyword cluster matrix
- Content hub technical recommendations
- Atomization and distribution plan recommendations
- Consolidation and optimization plan
- Measurement plan