Cookie Policy of www.themxgroup.com

Latest update: December 5, 2025

To find more information about consumer rights for California, Virginia, Colorado, Connecticut, and Utah residents, please refer to the Privacy Policy.

This document explains the technologies that help this Website achieve the purposes described below. These technologies allow the Owner to access and store information (for example, through a Cookie) or use resources (for example, by running a script) on a User’s device while interacting with this Website.

For simplicity, all such technologies are referred to as “Trackers” unless a distinction is necessary.

Some purposes for which Trackers are used may require User consent under applicable law. Consent can be withdrawn at any time.

This Website uses both first-party Trackers (managed by the Owner) and third-party Trackers (managed by service providers). Third-party providers may access the Trackers they manage.

Tracker expiration varies depending on the configuration set by the Owner or provider.

More detailed information—including Tracker lifetimes and additional related Trackers—may be available in linked third-party privacy policies or by contacting the Owner.

How This Website Uses Trackers

Necessary Trackers

These Cookies and similar technologies are essential for Website operation or service delivery.

Trackers managed by third parties

Cloudflare (Cloudflare, Inc.)

Cloudflare optimizes traffic and distributes content. It filters all Website traffic and can collect analytics data.

Data processed: Trackers and additional data as specified by Cloudflare.

Location: United States

Tracker durations:

  • cfuvid: indefinite
  • cf_clearance: 30 minutes

Google Tag Manager (Google LLC)

Tag management system enabling script control.

Data processed: Trackers and Usage Data

Location: United States

Functionality Trackers

These Trackers support basic interactions and Website features, including communication with the Owner.

Trackers managed by third parties

Mailing list or newsletter

When Users subscribe, their email may be used for commercial or promotional messaging.

Data processed: email address, Trackers, Usage Data

Experience Trackers

Used to improve experience quality and integrate external content, networks, or platforms.

Trackers managed by third parties

Vimeo (Vimeo, LLC)

Video hosting and playback on the Website.

Data processed: Trackers, Usage Data

Tracker durations: player (1 year), sync_active (session), vuid (2 years)

Google Fonts (Google LLC)

Font visualization.

Data processed: Trackers, Usage Data

Facebook Like Button and Social Widgets (Meta Platforms, Inc.)

Allows interaction with Facebook.

Data processed: Trackers, Usage Data

Tracker durations:

  • _fbp: 3 months
  • datr: 2 years
  • lastExternalReferrer: session

Measurement Trackers

Used to understand Website traffic and User behavior for service improvement.

Trackers managed by third parties

Google Analytics 4 (Google LLC)

GA4 collects usage metrics; IPs are discarded before storage.

Data processed: number of Users, session statistics, Trackers, Usage Data

Tracker durations: _ga / ga* (2 years)

Amplitude (Amplitude Inc.)

Behavioral analytics.

Data processed: browsing history, device info, Trackers, Usage Data

Tracker durations: amp_* (indefinite)

Hotjar Heat Maps and Recordings (Hotjar Ltd.)

Heatmaps and session recording, honors Do Not Track settings.

Data processed: Trackers, Usage Data

Tracker durations: numerous Hotjar-prefixed cookies (session, 30 minutes, 1 year, etc.)

Marketing Trackers

These Trackers allow personalized ads, marketing content, and performance measurement.

Trackers managed by third parties

HubSpot CRM (HubSpot, Inc.)

User database management.

Data processed: email, name, Trackers, Usage Data

Tracker durations: includes __hssc (30 min), __hstc (2 months), hubspotutk (2 months)

Salesforce (Salesforce, Inc.)

Advertising services.

Data processed: Trackers, Usage Data

ShareThis (ShareThis Inc.)

Behavioral targeting and social sharing.

Tracker durations: __stid (2 years)

6sense (6Sense Insights, Inc.)

Advertising services.

Tracker durations: 6suuid (3 years)

Meta Pixel (Meta Platforms, Inc.)

Conversion tracking.

Tracker durations: _fbc, _fbp, fr (3 months)

Meta Lookalike Audience

Enables targeting Users similar to an existing audience.

LinkedIn Ads (LinkedIn Corporation)

Advertising and behavioral targeting.

Tracker durations: GAID (indefinite), UserMatchHistory (1 month), li_fat_id (1 month)

LinkedIn Insight Tag

Conversion tracking and behavioral targeting.

LinkedIn Predictive Audiences

Audience expansion modeling.

X Ads Conversion Tracking (X Corp.)

Connects triggered actions with X Ads.

Tracker durations: muc_ads, personalization_id (2 years)

StackAdapt (StackAdapt)

Programmatic advertising.

Google Ads Conversion Tracking (Google LLC)

Connects website conversions to Google Ads.

Tracker durations: IDE (2 years), test_cookie (15 minutes)

Google Customer Match

Matches first-party data to Google accounts.

Google Similar Audiences

Displays ads to Users with behaviors similar to an existing group.

Google Conversion Linker

Connects Google advertising data with on-site actions.

Google Enhanced Conversions

Allows sending hashed first-party data to improve Google Ads measurement.

Hotjar Form Analysis and Conversion Funnels

Form analytics.

Managing Tracker Preferences

How to provide or withdraw consent

Users may update cookie preferences through the cookie banner or privacy choices panel.

Managing third-party Trackers

Users may opt out using:

  • third-party opt-out links
  • privacy policy options
  • contacting the provider directly

How to control or delete cookies through device settings

Users may use their browser to:

  • view existing cookies
  • block cookies
  • clear stored cookies

Browser help links include:

Google Chrome, Firefox, Safari, Internet Explorer, Edge, Brave, Opera.

Mobile devices may offer additional advertising/tracking settings.

How to opt out of interest-based advertising

Users may use industry opt-out programs, including:

  • YourOnlineChoices (EU/UK)
  • Network Advertising Initiative (US)
  • Digital Advertising Alliance (US)
  • DAAC (Canada)
  • DDAI (Japan)

Mobile opt-out app: AppChoices

Consequences of denying Trackers

Blocking Trackers may prevent the Website from offering enhanced or personalized features.

Owner and Data Controller

Tritech Marketing dba The MX Group

7020 High Grove Blvd

Burr Ridge, IL 60527

Email: [email protected]

Third-party Tracker behavior cannot be fully controlled by the Owner. Users should review third-party privacy policies for complete details.

Definitions

  • Personal Data – Information identifying a natural person.
  • Usage Data – Automatically collected data (IP address, browser info, timestamps, pages visited, etc.)
  • User – The individual using the Website.
  • Data Subject – Person to whom Personal Data refers.
  • Data Processor – Party processing Personal Data on behalf of the Controller.
  • Data Controller – Entity determining purposes and means of data processing.
  • Tracker – Technologies enabling tracking (cookies, scripts, identifiers, etc.).