Marketing Automation & Technology

To successfully reach today’s buyers, marketing automation is a must. Using a marketing automation platform (MAP) allows you to reach the right buyers at the right time, at any stage in the buying journey. And marketing automation systems drive the results you need: According to Marketo, companies that use marketing automation effectively earn an average of 79% more revenue than those that don’t. However, using your MAP to its full potential can be complicated — so much so that the platform can easily end up as just an expensive email blaster. But with the right approach and expertise, you can see the results your MAP vendor promised. And that’s just what our marketing automation team delivers.

Companies that use marketing automation effectively earn an average of 79% more revenue than those that don’t.
source: Marketo

We provide eight strategic and tactical marketing automation strategy, content and campaign management solutions that help marketers achieve the full potential of their MAP. Below is an outline of our customizable solution options.

We’ll Unlock Your MAP’s Full Potential

MAP Database Assessment

Data is the fuel that powers automation, so we’ll make sure your database is prepared to support automated journeys. We address data segmentation and alignment, ensure outbound marketing readiness, determine data counts, and handle data supplementation or list purchasing if necessary.

MAP Website Setup

Connecting your MAP to your website will enable you to get more data from web visitors, integrate them into nurture journeys, and manage them across the funnel — all automatically. We can implement webpage tracking codes, linking web behavior to specific contacts, or set up web forms and decide which assets to gate. And we can set up automated management and nurture programs for web leads, or help improve web conversion and data capture.

Scoring Model Development

Setting up the right lead-scoring rules for journeys empowers you to send the best leads to Sales, and nurture the rest until they’re ready to buy. We’ll help develop scoring rules based on profile fit and engagement levels, revealing the right next steps for every lead.

Journey Stream Design and Mapping

Planning effective journeys takes serious thought work — and we can handle it. We’ll determine what content assets you already have, and which need to be created, plus how and when journey participants should receive information. And we’ll map journey rules to make sure everything runs smoothly.

Journey Asset Creation

Every successful marketing automation journey needs the right content to power it! Our digital- and demand-savvy creative team is equipped to create content that engages, educates and nurtures buyers: emails, landing pages, videos, long-form content, thought leadership, interactive content and more.

Attribution and Reporting Setup

We’ll help get the right metrics from your marketing automation tool to measure journey performance and ROI. We go beyond the usual performance metrics to provide actionable insights, including sophisticated yet easy-to-use attribution-based reports and revenue analyzers.

Campaign Configuration and Setup

When it’s time to prepare journeys for launch, we’ll make sure everything runs smoothly. We can help integrate sales-force automation platforms, incorporate social add-ons, deploy real-time personalization, set up complex flow rules and more.

Campaign Execution

Whether it’s a trigger campaign, a drip campaign or any other kind of automated journey, our team will make sure every stream gets up and running smoothly. After launch, we’ll continue to evaluate journey performance, identifying ways to optimize performance.

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Marketing Integration

A strong technology foundation is the engine behind successful sales and marketing programs. But if you’re tired of marketing tech that doesn’t deliver what it promised, you’re not alone. Implementing and integrating multiple systems in-house is a major headache. In fact, Oracle reports that 92% of marketers don’t believe their company has implemented its marketing technology successfully. But it doesn’t have to be that way!

To make marketing tech follow through on its promises, you need a new approach. Outsourcing marketing technology gives you easy access to the right systems and the right talent to manage them. You’ll be able to focus on generating leads and closing sales instead of wasting time worrying about tech issues.

Marketing Technology Outsourcing

Outsourcing your marketing operations and marketing tech eliminates the hassle of selecting, onboarding and integrating multiple systems. We’ll quickly get you set up on best-in-class systems, help leverage them to run effective programs, and perform ongoing data management and hygiene to deliver long-term value.

If you’re using your MAP system as an email blaster, or if you’re ready to implement marketing automation, you need expert help. Get in touch — our team is ready to strategically help you with all your marketing automation and marketing tech stack issues.

 

Our Expertise

We work with many technologies and languages. Here are just a few of our capabilities and partners:

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