Regardless of industry, no other distribution channel comes close to the power and reach of email. Nearly 90% of marketers use email as their primary channel for lead generation, and 47% rate email as the most effective channel in their arsenal, regardless of goal.
However, not all email programs are created equal. Crafting a strong email strategy that integrates with your overall marketing ecosystem is as much an art as it is a science.
Lead generation
Capture and convert target audience members into qualified leads.
Digital newsletters
Send content directly to audience members to drive continued engagement right from the inbox.
Marketing automation
Use automation technology to engage your audience in real time based on behavioral triggers.
Lead nurturing
Nurture contacts, members and other brand ambassadors through the funnel from prospect to advocate with personalized, guided content communications.
Subscriber list management
Optimize email performance through active list management, reengagement strategies and suppression thresholds.
A/B testing
Test both creative and technical variables to find what really works to engage your audience and improve your campaign performance.