Lead Nurturing
Capture the unique power of telemarketing to create a one-to-one connection.
Email marketing through your marketing automation platform isn’t the only way to nurture your buyers throughout their journey. A more effective approach encompasses a wide range of channels.
How We Can Help:
Journey Assessment
With our lead-nurturing services, you gain access to our highly trained in-house team of telemarketing specialists who are aware of — and aligned with — your business goals. Mapping telemarketing into your lead-nurturing journeys is a tactic that has significant potential to move leads further into the sales pipeline.
Engaging Content
Following up with a call to leads that have engaged with interactive content on your website can increase conversions and provide crucial insights to your prospect’s needs.
Direct Connections
Reaching out to prospects after sending highly targeted direct mail (including asking if they’d like to receive additional relevant assets to help solve their challenges) can help evaluate the relevancy of your campaign.
Comprehensive Experiences
Inviting your prospects to a webinar or upcoming event — and calling to follow up afterwards – can increase stickiness and affinity of your offerings as you lead nurture.