#MxImpact: Day of Service
On Monday, January 17th, Americans honored the Reverend Doctor Martin Luther King Jr. The holiday, which takes place annually on the third Monday of January, marks King’s birthday — January 15. The holiday was signed into law in 1983, but the campaign to create MLK Day began almost immediately after King’s assassination in 1968. Once signed into law, Martin Luther King Jr. Day became the first federal holiday to memorialize the life of an African American.
King’s legacy is defined by his strength and fortitude to fight for social justice and racial equality. He was a nonviolent activist in the civil rights movement and a beacon of hope to all who dream of a more equitable world. Inspired by King’s tireless pursuit of a better world, we at The Mx Group devoted this MLK Day to being active participants in society. Across the company, we dedicated the 17th as “a day on, not day off” with our inaugural Day of Service.
CREATING A DAY OF SERVICE
The Day of Service is an opportunity for us as an organization to live our company values of equality, diversity and empathy in a tangible way. We worked with charitable organizations across the Chicagoland area providing our services and resources. “We realized we needed to evolve as an organization, grow as people and recognized we needed to honor Martin Luther King Day differently going forward. So, a year ago, on this day, we committed to making a Day of Service,” said Tony Riley, The Mx Group’s president. “And while there is a lot going on in the world, in our industry and in our homes, I think the stories we will hear today, the work we will do and the people we will meet will remind us how much we have to be grateful for.”
We united as an organization to collaborate and grow together while making an impact, both big and small, on society at large. Coordinated by Kate Fishburne, The Mx Group’s vice president of organizational development, we divided our talents and energies into groups — some virtual and some in-person — to serve charities using our marketing and advertising passions. We provided pro bono marketing services and expertise to Walls to Wages, By The Hand Club For Kids, A.R.F.-Animal Rescue Foundation and Chicago Scholars. These virtual Mx teams provided a variety of services for these organizations that included enhancements to websites, construction of an executive-level summary presentation and brand development advice for a new app.
“You never know — that one thing you say or do can have a major impact on kids,” said Toni Midderhoff Miller, The Mx Group’s vice president of marketing. Midderhoff Miller helped lead her team to create a business plan workshop that will help prepare the By The Hand Club For Kids’ seventh-grade entrepreneurs to launch their new business venture.
We also provided more traditional volunteer activities for DuPagePads, Help Heal Veterans, Sarah’s Inn, Hephzibah Children’s Association, Housing Forward, Project Linus and Convoy of Hope. We volunteered to distribute clothing and cold-weather gear, socialize with veterans through arts and crafts, help take inventory of donations and update accounts, and assemble “bedtime kits” for vulnerable children that contained pajamas, stuffed animals, blankets and more.
SHARING WHAT WE LEARNED
We are incredibly grateful for the time we spent with these organizations and for the impact they made on us as individuals and as a company. We are moved by each charity’s mission to make the world a better place. The Mx Group will continue to learn how we can use our resources and abilities to serve the communities around us.
“It’s going to be massive (the impact The Mx Group can make). Just being able to raise, what I’m going to call, ‘real money.’ We’ve gotten donations from individuals and they’re great. But to really move the needle, being able to sit in a boardroom and present to executives at a level they are used to seeing, is going to help us do what we need to do,” said Pete Leonard, founder and executive director of Walls to Wages.
For more content, check out our hashtag #MxImpact, where Mx’ers share highlights as they volunteer in the community.