I couldn’t be more humbled by and prouder of the way we came together — colleagues, clients and partners — to accomplish what we did this year. Not just “given the circumstances” accomplishments; accomplishments that would make even the most normal year a banner year.

We introduced new brands to the world. We generated leads for companies impacted by COVID-19. We formed new partnerships that made us stronger. We worked together from our respective kitchen tables like we would from our respective desks. We gave each other extra grace and much-needed space when necessary. We held each other up and we held each other accountable. We proved that as a team we can produce great things in unorthodox ways.

We not only got through this challenging year, we grew from it. We decided not to sit on the sidelines of the movement to make our industry more diverse by better educating ourselves on the issues BIPOC are facing. We added to our team and onboarded virtually. Tom Hayward even transitioned Donut Fridays from the coffee bar to a weekly delivery for a lucky winner. We did things large and small that all contributed to a more evolved culture of caring.