Group Account Director
Iva brings two decades of B2B advertising and marketing expertise to The Mx Group, with her background in managing communications and customer experience strategies for Fortune 500 clients at multiple major agencies. She has led numerous research initiatives and ideation sessions to develop targeted brand, demand and sales enablement strategies across SMB and Enterprise organizations, resulting in deep buyer insights. Iva is a passionate leader with a track record of directly addressing and turning around challenging situations. Her high standards, thirst for knowledge and pursuit of excellence result in ground-breaking work for her clients. Iva holds B.A. degrees in advertising and German from Michigan State University.