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Cristina brings to The Mx Group over seven years of agency experience developing and overseeing the strategy, execution and analysis of integrated marketing programs. She has extensive experience managing client relationships, B2B websites and other digital development projects. Cristina is well-versed in cross-promoting marketing campaigns across a wide variety of editorial and digital channels. A results-oriented strategist, Cristina regularly conducts qualitative research projects for clients, using insights gained to create effective message maps, content, brand identities, personas and journeys. She holds dual bachelor’s degrees in journalism and English from the University of Iowa.
