The Total Market Experience Blog

Integrated B2B Marketing and Sales Insights

07/24

After spending countless hours planning and testing, you’re feeling pretty confident about launching your lead nurturing program. You’re thinking to yourself, “I’m ready to start seeing some results!” And you…

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It’s A Mobile World. Why Should B2B Marketers Care?

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Many articles have been written about the “mobile revolution”: how it’s shaping the future of shopping, what it means for today’s marketers, etc. We get it. And we know you…

The Not-So-Secret Secret To Increasing B2B Sales

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As digital marketing becomes increasingly sophisticated, it can be tempting to reach for what’s shiny over what’s tried and true. But while emerging trends offer an abundance of opportunity, any…

How To Integrate Personas Into Your Organization — Part 3 Of 3

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In my previous two posts, I discussed the development of personas and how they can help align your marketing and sales teams. So, once you’ve done the work of developing…

Don’t Think Of The Market — Think As The Market

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This year’s Conversion Conference in Chicago was chock-full of innovative ideas centered around the optimization of landing pages, email blasts and search marketing. Naturally, I found the discussions about content…

The B2B Buyer Connection — From Emotion to Purchase

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Late last year, Google and CEB published a study called From Promotion to Emotion: Connecting B2B Customers to Brands. The study has been widely discussed and was the subject of…

Tell Your Customer’s Story: 4 Big Takeaways from BMA14

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The Business Marketing Association’s national conference is one of the most important events in the B2B marketing world. This year’s conference covered a broad range of topics, but the distinct,…

8 Ways to Sharpen Your Trade Show Strategy

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Last month, we shared our hard-learned lessons in creating a strong booth environment at trade shows. These major industry events continue to play a critical role in B2B business generation,…

Think Before You Shoot: What You Need to Know When Planning a Video

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For B2B marketers, video offers an opportunity to engage your audience and bring your message to life in ways that other media can’t match. Here at The Mx Group, we…

Marketing Automation Comes Full Circle 3 Takeaways from Silverpop’s Amplify 2014 Conference

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At Silverpop’s Amplify 2014 conference last week, I was excited to see that the experts’ vision for the future of marketing automation is in line with the vision we’ve already…

A Common Language for Marketing and Sales Teams — Part 2 Of 3 How Personas Improve Organizational Alignment

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What do 88 percent of the most successful organizations have in common? They have aligned their marketing and sales teams. In my previous post, I introduced the concept of personas…