The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

08/07

Earlier this year the head of marketing operations at GE Healthcare told a forum that she has banned the term “demand generation” from her department. And I applaud her decision.…

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Sales and Marketing: The Odd Couple

Sales & Marketing_The Odd Couple

Since this is an article for marketers, we can all agree: Salespeople don’t get it. And if I were writing this for a salesperson, I’d be inclined to say marketers…

3 Common Challenges That Corporate Marketers Face Today

Sirius Decisions

As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means better targeting. But identifying your audience…

The One Question You Need to Ask When Selecting a B2B Marketing Agency

shutterstock_84837166v2

In 25 years of working with B2B companies, we’ve seen clients go through countless processes when selecting agencies — from detailed RFPs to chance meetings at networking events. We’ve heard…

BMA15 Roundup

Another BMA National Conference has come and gone. More than your average conference “mix, mingle and repeat” material, BMA15 provided an impressive lineup of emerging topics on data, technology and…

The State of B2B Marketing Automation [Infographic]

B2B Marketing Automation

Marketing automation has changed the B2B marketing landscape. Most B2B marketers have implemented or considered implementing a marketing automation solution in the past several years. Here are some interesting statistics…

12 B2B Video Stats Marketers Need to Know

B2B Video Stats

There is no question that viewing online video on desktop computers, and especially on mobile devices, continues to rise in popularity. These days, B2B buyers would rather watch a 1-minute…

Secrets to B2B Trade Show Social Success Part 3: It’s All About Follow-through

B2B Trade Show Social Media

If you’ve made it this far in our B2B trade show social series, you’ve successfully navigated pre-show strategizing and run a successful and engaging live campaign. But your work isn’t over…

12 Demand Generation Stats Every Marketer Needs to Know [INFOGRAPHIC]

Lead Management Stats

It’s no secret that effective demand generation benefits your entire organization. Your marketing team is empowered to identify qualified leads, and your sales team is equipped to nurture and convert…

Secrets to Trade Show Social Success Part 2: Get Your Head in the Game

In Part 1 of this series, we talked about the behind-the-scenes preparation needed for a successful real-time social media strategy. Now it’s showtime. Trade shows are a constant rush of…

Secrets to Trade Show Social Success Part 1: The Early Bird Gets the Retweets

Trade Show Floor

Trade shows are golden opportunities in the B2B space. An effective show presence can drive a year’s worth of business in a single weekend, and new leads generated on-site provide…