The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

03/26

If you’ve made it this far in our trade show social series, you’ve successfully navigated pre-show strategizing and run a successful and engaging live campaign. But your work isn’t over…

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12 Demand Generation Stats Every Marketer Needs to Know

Lead Management Stats

It’s no secret that effective demand generation benefits your entire organization. Your marketing team is empowered to identify qualified leads, and your sales team is equipped to nurture and convert…

Secrets to Trade Show Social Success Part 2: Get Your Head in the Game

In Part 1 of this series, we talked about the behind-the-scenes preparation needed for a successful real-time social media strategy. Now it’s showtime. Trade shows are a constant rush of…

Secrets to Trade Show Social Success Part 1: The Early Bird Gets the Retweets

Trade Show Floor

Trade shows are golden opportunities in the B2B space. An effective show presence can drive a year’s worth of business in a single weekend, and new leads generated on-site provide…

3 Common Challenges That Corporate Marketers Face Today

Sirius Decisions

As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means better targeting. But identifying your audience…

Welcome to the BMA Chicago Blog

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Last week, the BMA Chicago blog officially launched. We are proud to be part of this initiative. The Business Marketing Association has always been the place for B2B marketers to…

Will 2015 Be the Year?

2015 planning

As the new year approaches, marketing and sales leaders are focusing forward. While there are a lot of planning decisions you’ll be making over the next few weeks, the big…

14 Facts about Sales and Marketing Alignment

SalesAndMarketing

Are your sales and marketing teams working from the same playbook? Are they targeting the same audiences? Are they using a shared definition of a qualified lead? If you want…

Aligning Marketing and Sales to Accelerate Revenue Growth

Sales and Marketing Working Together

I’ve worked with dozens of B2B clients, and I’ve seen the same story over and over again … Marketing needs to deliver revenue impact, but the leads they send to…

3 Ways Your Partner Portal Can Drive Channel Sales

ThirdPartyPortals_blog

If you sell through distributors or third-party reps, your channel partners are key to your company’s success. Your sales team spends a lot of time calling on them, and your…

Clinton, Quinn and Durbin Join Wheatland Tube in Celebrating American Manufacturing

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Chicago steel pipe and tube manufacturer JMC Steel Group hosted U.S. Senator Dick Durbin, Illinois Governor Pat Quinn and former President Bill Clinton for a fundraiser at the Wheatland Tube…