The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

04/15

You already know how important marketing technology is in today’s industry. You know it’s essential for your success. And you know it’s more complicated than plugging in one perfect system…

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Five Facts to Sell Modern Marketing to Management Right Now

When you think about the purpose of marketing, it hasn’t changed a bit. You’re still expected to create awareness and interest, win market share, and drive growth. But how the…

More on Marketing Tech: Why One System Isn’t Enough

You may have read my last blog post about how marketing technology is a must-have in today’s industry. Marketing has changed: Revenue pressure keeps growing, customers have more digital demands…

Three Reasons Marketing Technology Is a Must

Sometimes it seems like marketing technology’s promises are just too good to be true. I can’t tell you how many marketers I’ve met who start out excited, confident in the…

Six Steps on the Road to Modern Marketing

So you’re ready to launch your next campaign. Does your content leverage the latest marketing technology? Are you aligned with sales to manage the lead pipeline from top to bottom?…

The Digital Ripple Effect

To be or not to be … digital … was never a question for us. The Mx Group was recently named to the 2015 Top 100 Digital Companies in Chicago…

What is Demand Creation?

Earlier this year the head of marketing operations at GE Healthcare told a forum that she has banned the term “demand generation” from her department. And I applaud her decision.…

Sales and Marketing: The Odd Couple

Sales & Marketing_The Odd Couple

Since this is an article for marketers, we can all agree: Salespeople don’t get it. And if I were writing this for a salesperson, I’d be inclined to say marketers…

3 Common Challenges That Corporate Marketers Face Today

Sirius Decisions

As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means better targeting. But identifying your audience…

The One Question You Need to Ask When Selecting a B2B Marketing Agency

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In 25 years of working with B2B companies, we’ve seen clients go through countless processes when selecting agencies — from detailed RFPs to chance meetings at networking events. We’ve heard…

BMA15 Roundup

Another BMA National Conference has come and gone. More than your average conference “mix, mingle and repeat” material, BMA15 provided an impressive lineup of emerging topics on data, technology and…