The Total Market Experience Blog

Integrated B2B Marketing and Sales Insights

08/21

The marketing industry is constantly evolving, which means there are a lot of dynamic processes and trends you have to stay on top of in order to remain a savvy…

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4 Steps For Getting The Most Out Of Post-Show Prospect Journeys

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Back in June, we explored a number of ways to hone your trade show strategy. Today we’re going to focus on the very last of those: following up before things…

Thinking Outside the (in)Box: Part 2 — Nurturing Journeys That Go Beyond Email

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In part one of our “Thinking Outside the [In]Box” blog post series, you learned that lead nurturing should be designed as an ever-evolving conversation between you and your prospects —…

Using Converged Media to Power the Content Marketing Machine

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We spend a lot of money on content marketing. And as with any large investment, it’s important to know what type of content is most influential during your customers’ purchasing…

Thinking Outside The (in)Box: How Content Can Make Or Break Nurturing Campaigns

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After spending countless hours planning and testing, you’re feeling pretty confident about launching your lead nurturing program. You’re thinking to yourself, “I’m ready to start seeing some results!” And you…

It’s A Mobile World. Why Should B2B Marketers Care?

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Many articles have been written about the “mobile revolution”: how it’s shaping the future of shopping, what it means for today’s marketers, etc. We get it. And we know you…

The Not-So-Secret Secret To Increasing B2B Sales

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As digital marketing becomes increasingly sophisticated, it can be tempting to reach for what’s shiny over what’s tried and true. But while emerging trends offer an abundance of opportunity, any…

How To Integrate Personas Into Your Organization — Part 3 Of 3

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In my previous two posts, I discussed the development of personas and how they can help align your marketing and sales teams. So, once you’ve done the work of developing…

Don’t Think Of The Market — Think As The Market

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This year’s Conversion Conference in Chicago was chock-full of innovative ideas centered around the optimization of landing pages, email blasts and search marketing. Naturally, I found the discussions about content…

The B2B Buyer Connection — From Emotion to Purchase

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Late last year, Google and CEB published a study called From Promotion to Emotion: Connecting B2B Customers to Brands. The study has been widely discussed and was the subject of…

Tell Your Customer’s Story: 4 Big Takeaways from BMA14

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The Business Marketing Association’s national conference is one of the most important events in the B2B marketing world. This year’s conference covered a broad range of topics, but the distinct,…