The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

04/23

Since this is an article for marketers, we can all agree: Salespeople don’t get it. And if I were writing this for a salesperson, I’d be inclined to say marketers…

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The State of B2B Marketing Automation [Infographic]

B2B Marketing Automation

Marketing automation has changed the B2B marketing landscape. Most B2B marketers have implemented or considered implementing a marketing automation solution in the past several years. Here are some interesting statistics…

12 B2B Video Stats Marketers Need to Know

B2B Video Stats

There is no question that viewing online video on desktop computers, and especially on mobile devices, continues to rise in popularity. These days, B2B buyers would rather watch a 1-minute…

Secrets to B2B Trade Show Social Success Part 3: It’s All About Follow-through

B2B Trade Show Social Media

If you’ve made it this far in our B2B trade show social series, you’ve successfully navigated pre-show strategizing and run a successful and engaging live campaign. But your work isn’t over…

12 Demand Generation Stats Every Marketer Needs to Know [INFOGRAPHIC]

Lead Management Stats

It’s no secret that effective demand generation benefits your entire organization. Your marketing team is empowered to identify qualified leads, and your sales team is equipped to nurture and convert…

Secrets to Trade Show Social Success Part 2: Get Your Head in the Game

In Part 1 of this series, we talked about the behind-the-scenes preparation needed for a successful real-time social media strategy. Now it’s showtime. Trade shows are a constant rush of…

Secrets to Trade Show Social Success Part 1: The Early Bird Gets the Retweets

Trade Show Floor

Trade shows are golden opportunities in the B2B space. An effective show presence can drive a year’s worth of business in a single weekend, and new leads generated on-site provide…

3 Common Challenges That Corporate Marketers Face Today

Sirius Decisions

As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means better targeting. But identifying your audience…

Welcome to the BMA Chicago Blog

15-MX-0386_sm_The Mx Group Social Media_Blog Image_355x250_v1

Last week, the BMA Chicago blog officially launched. We are proud to be part of this initiative. The Business Marketing Association has always been the place for B2B marketers to…

Will 2015 Be the Year?

2015 planning

As the new year approaches, marketing and sales leaders are focusing forward. While there are a lot of planning decisions you’ll be making over the next few weeks, the big…

14 Facts about Sales and Marketing Alignment

SalesAndMarketing

Are your sales and marketing teams working from the same playbook? Are they targeting the same audiences? Are they using a shared definition of a qualified lead? If you want…