The Total Market Experience Blog

Integrated B2B Marketing and Sales Insights

09/25

Last Thursday, The Mx Group had the pleasure of hosting the 2014 Chicago Silverpop User Group along with one of our marketing technology partners. It was great to discuss marketing…

Continue Reading →

18 B2B Marketing Automation Stats You Should Know

software and Internet Industry marketing automation

Marketing automation has helped to transform business-to-business marketing over the past several years. Most B2B marketers have implemented or have considered implementing a marketing automation solution. Here are 18 statistics that…

Top 10 Resources for B2B Marketers

14-MX-0290_top-ten_v1

The marketing industry is constantly evolving, which means there are a lot of dynamic processes and trends you have to stay on top of in order to remain a savvy…

4 Steps For Getting The Most Out Of Post-Show Prospect Journeys

shutterstock__Resized

Back in June, we explored a number of ways to hone your trade show strategy. Today we’re going to focus on the very last of those: following up before things…

Thinking Outside the (in)Box: Part 2 — Nurturing Journeys That Go Beyond Email

blog_post-journeys_pt2

In part one of our “Thinking Outside the [In]Box” blog post series, you learned that lead nurturing should be designed as an ever-evolving conversation between you and your prospects —…

Using Converged Media to Power the Content Marketing Machine

ConvergedMedia_v3

We spend a lot of money on content marketing. And as with any large investment, it’s important to know what type of content is most influential during your customers’ purchasing…

Thinking Outside The (in)Box: How Content Can Make Or Break Nurturing Campaigns

journeys-part-1

After spending countless hours planning and testing, you’re feeling pretty confident about launching your lead nurturing program. You’re thinking to yourself, “I’m ready to start seeing some results!” And you…

It’s A Mobile World. Why Should B2B Marketers Care?

mobile-revolution

Many articles have been written about the “mobile revolution”: how it’s shaping the future of shopping, what it means for today’s marketers, etc. We get it. And we know you…

The Not-So-Secret Secret To Increasing B2B Sales

blog-telemarketing_355x250

As digital marketing becomes increasingly sophisticated, it can be tempting to reach for what’s shiny over what’s tried and true. But while emerging trends offer an abundance of opportunity, any…

How To Integrate Personas Into Your Organization — Part 3 Of 3

personas_gears

In my previous two posts, I discussed the development of personas and how they can help align your marketing and sales teams. So, once you’ve done the work of developing…

Don’t Think Of The Market — Think As The Market

conversion-conference_355x250

This year’s Conversion Conference in Chicago was chock-full of innovative ideas centered around the optimization of landing pages, email blasts and search marketing. Naturally, I found the discussions about content…