The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

01/31

Speaking marketer to marketer, we both know the great feeling of working with a team to create a new campaign. Goal-setting, brainstorming, storyboards, copywriting, last-minute changes … and the final…

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4 Simple Steps to Stop Process Problems in Their Tracks

Not too long ago, my team and I were in the middle of launching a brand-new marketing initiative … and to put it lightly, things weren’t going as planned. As…

Real-time Personalization 101: What It Is and When to Use It

Real-time personalization. You’ve heard of it … vaguely. And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready to dive in. But if you’re…

10 Modern Marketing Affirmations to Inspire You in 2017

Happy 2017! Now that we’ve swept away the New Year’s Eve confetti, it’s time to get down to business. To overcome the challenges that held you back last year, you…

The 12 Days of Mx-mas: Your New Favorite Agency Carol

At The Mx Group, nothing gets us in the holiday spirit like putting the final touches on great work for our clients before the end of the year. In fact,…

Is Your Marketing Content Optimized for Modern Buyers?

More and more of the buyer’s journey takes place online — so you can’t rely on Sales to win over buyers. As a marketer, you need to provide value to…

So You Want to Create B2B Buyer Personas … Now What?

As the end of 2016 approaches, I’m sure you’re looking for ways to improve your marketing operations in 2017. After all, you know what they say about trying the same…

How Content Creation Can Put Your Q4 Budget Surplus to Work

Having extra budget at the end of the year might seem like any marketer’s dream. And sure, it’s better than running out of money in Q2! But if your situation’s…

What Manchester United and the Chicago Cubs Can Teach Us About Sales and Marketing

It’s a good time to be a Chicago Cubs fan. Last weekend, I joined the ranks of Cubs supporters celebrating our team’s first trip to the World Series in 70…

The Fearless Marketer’s Guide to 2017 Planning

If you’re like most marketers I know, at this time of year, you’ve got one eye on your current projects, and the other eye on your calendar. Sure, it’s only…

Make the Most of Your Marketing Automation Platform 3 Ways to Score Quick Wins

It’s October: that time of year when even the smallest pipeline problem can make any marketer nervous. After all, the end of the year is coming fast. To make your…