The Total Market Experience Blog

Integrated B2B Marketing and Sales Insights

04/22

Even in today’s digital world, where so much business happens online, trade shows still play a vital role for most B2B companies. Over the years we’ve worked with numerous clients…

Continue Reading →

The Huge Email Mistake You’re Making Every Day

Are you leveraging email marketing to its fullest potential?

Email is one of the most important tactics in the B2B marketer’s toolbox, coupling the potential for broad reach with opportunities for highly targeted messaging. Although email is at the…

2 Things You Need To Do If You Want To Connect With B2B Buyers

buyer sales funnel

Many companies in the B2B space rely on lists of benefits to sell their products and services, but creating a real connection with your buyer requires a lot more than…

Leaping The Content-Creation Hurdle

Content Development

By now, most B2B marketers know that creating content — blogs, white papers, etc. — is a critical component of marketing success. The importance of thought leadership is well established…

The Power Of Personas — Part 1 Of 3

MarketingPersonas

“Persona” is a buzzword in marketing right now and the benefits of investing in personas are as diverse as the organizations trying to create them. Personas are a combination of…

Who Controls Your Customer’s Workflow?

Your Brand Smartphone

The way that you service and deliver the order you have today is a powerful multiplier of your marketing. This isn’t news. Businesses have always been aware of the significant…

5 B2B SEO Myths That Are Hurting Your Bottom Line

5-B2B-SEO-Myths

Every B2B marketer wants to improve their search visibility so that highly targeted, highly motivated search traffic will find their site. Many have tried to learn as much as they…

Getting Digital. Staying Physical. And The Future Of B2B Marketing.

1

It’s often said that we are in a time when “digital marketing” should simply be called “marketing” — and I agree with that sentiment completely. No marketing program can succeed…

Are You Making this Common B2B Marketing Mistake?

Marketing Virality

In the intro to Contagious: Why Things Go Viral (a book I highly recommend), Jonah Berger tells a story about a publisher sending him not one, but two promotional copies…

5 Key Steps to Get Your Sales and Marketing Teams on the Same Page

Sales and Marketing Working Together

In the lead management world, we’re all familiar with that volatile relationship between most Sales and Marketing teams. The infamous blame game — you know you’ve heard it! Sales managers…

Mx’s Unique Mix of Services Recognized by Business Marketing Association

BMA B2 Awards

A few months back, I explained why we risked years of brand equity by rebranding MarketSense to The Mx Group. I told you that for years, we have brought a…