The Total Market Experience™ Blog

Integrated B2B Marketing and Sales Insights

04/24

I’ve always recommended video to marketers who want to improve their content strategy. But these days, my clients are coming in and requesting video content on their own. They recognize…

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Ready, Set, Metrics: A New Approach to Marketing Measurement

Stop me if this sounds familiar. You’ve spent months preparing and launching a new integrated marketing program. Everything seems to be going smoothly … until management asks to see your…

Finding Common Ground Between Marketers and Software Developers

This happens all the time: I’ll meet with a client about their digital marketing programs. We’ll be in a conference room. I’m there to represent my team of software developers,…

Ready to Modernize Your Marketing? Here’s the First Step

Change. It’s hard and intimidating. And as marketers we’re facing what can feel like more than our fair share of it. I know how it feels to work in a…

What 100 Sprints Taught Us About Scrum and Agile Development

Recently, the digital development team at The Mx Group reached a major milestone: We completed our 100th sprint! The occasion called for celebration, cake … and a look back at…

Solving the Database Dilemma: 5 Tips for Better Data Management

Is becoming a data-driven marketer your top priority this year? If so, you’re not alone. According to a study by Econsultancy and Adobe, that’s the top strategic priority for 53%…

4 Simple Steps to Stop Process Problems in Their Tracks

Not too long ago, my team and I were in the middle of launching a brand-new marketing initiative … and to put it lightly, things weren’t going as planned. As…

Beyond Campaigns: Focus on Marketing Operations and the Buyer’s Experience

Speaking marketer to marketer, we both know the great feeling of working with a team to create a new campaign. Goal-setting, brainstorming, storyboards, copywriting, last-minute changes … and the final…

Real-time Personalization 101: What It Is and When to Use It

Real-time personalization. You’ve heard of it … vaguely. And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready to dive in. But if you’re…

10 Modern Marketing Affirmations to Inspire You in 2017

Happy 2017! Now that we’ve swept away the New Year’s Eve confetti, it’s time to get down to business. To overcome the challenges that held you back last year, you…

The 12 Days of Mx-mas: Your New Favorite Agency Carol

At The Mx Group, nothing gets us in the holiday spirit like putting the final touches on great work for our clients before the end of the year. In fact,…