The Total Market Experience Blog

Integrated B2B Marketing and Sales Insights

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If you sell through distributors or third-party reps, your channel partners are key to your company’s success. Your sales team spends a lot of time calling on them, and your…

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Clinton, Quinn and Durbin Join Wheatland Tube in Celebrating American Manufacturing

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Chicago steel pipe and tube manufacturer JMC Steel Group hosted U.S. Senator Dick Durbin, Illinois Governor Pat Quinn and former President Bill Clinton for a fundraiser at the Wheatland Tube…

The New Rules of Link Building

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Inbound links are among the most important factors that Google and other search engines use when ranking websites in their search results. The immense value of these links has spawned…

The One Question You Need to Ask When Selecting a B2B Marketing Agency

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In 25 years of working with B2B companies, we’ve seen clients go through countless processes when selecting agencies — from detailed RFPs to chance meetings at networking events. We’ve heard…

Sharing Marketing Automation Best Practices The Mx Group Hosts Silverpop User Group

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Last Thursday, The Mx Group had the pleasure of hosting the 2014 Chicago Silverpop User Group along with one of our marketing technology partners. It was great to discuss marketing…

18 B2B Marketing Automation Stats You Should Know

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Marketing automation has helped to transform business-to-business marketing over the past several years. Most B2B marketers have implemented or have considered implementing a marketing automation solution. Here are 18 statistics that…

Top 10 Resources for B2B Marketers

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The marketing industry is constantly evolving, which means there are a lot of dynamic processes and trends you have to stay on top of in order to remain a savvy…

4 Steps For Getting The Most Out Of Post-Show Prospect Journeys

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Back in June, we explored a number of ways to hone your trade show strategy. Today we’re going to focus on the very last of those: following up before things…

Thinking Outside the (in)Box: Part 2 — Nurturing Journeys That Go Beyond Email

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In part one of our “Thinking Outside the [In]Box” blog post series, you learned that lead nurturing should be designed as an ever-evolving conversation between you and your prospects —…

Using Converged Media to Power the Content Marketing Machine

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We spend a lot of money on content marketing. And as with any large investment, it’s important to know what type of content is most influential during your customers’ purchasing…

Thinking Outside The (in)Box: How Content Can Make Or Break Nurturing Campaigns

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After spending countless hours planning and testing, you’re feeling pretty confident about launching your lead nurturing program. You’re thinking to yourself, “I’m ready to start seeing some results!” And you…