e-Commerce Moves the Metal
Zekelman is a family of companies and the largest independent manufacturer of steel tubing in North America. Their products are used by builders everywhere in the U.S., Canada and beyond. Logistics are complex. Customers needed more seamless procurement. Zekelman needed to extend its digital transformation to e-commerce.
Understanding the Buyer Process
MX looked at every aspect of how Zekelman business units operated. Beyond what we were able to learn at corporate HQ, field-based research helped fully inform the buyer process and current technologies for managing inventory, buying and pricing.
Preparing Internally
We facilitated workshops with Zekelman’s technical and business owners to determine the changes required for legacy systems (SAP), pricing structures and logistics. We developed and coordinated launch planning, testing, training and market rollout piloting. We then defined critical user experiences, user stories for development, workflow and UX / UI.
Enhancing Customer Experience
Now, customers frequently and easily log into the portal to check inventory or order status, or to order online. By leading the way with technology, Zekelman was able to offer a valuable connection to its customers that the competition can’t match.
Measurable Impact
191
organizations participating
374
active individual users
2,542
active sessions per month
~1%
increase in account usage YoY
