In this issue: Ever heard that B2B creative isn’t all that cool? Well, our managing creative director, Emily Kleist, has something to say about that! And if you know you want to create personas but aren’t sure where to start, we’ve got a guide — from basic to deluxe options. Plus, learn more about how to start your nurture program off right. And if you want to understand today’s B2B buyers, we’re sharing stats and insights, including many from millennials.

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