When it comes to creating content for ABM, an intentional approach is the only way to ensure a successful connection with your target. Want to know where to start or confirm you’re headed in the right direction?
In less than half an hour, this webinar will get you focused on tailoring your content and touchpoints to your ABM contacts. You’ll learn how to get your ABM content plan started, including:
- 3 steps to operationalize ABM touchpoints
- The ABM content customization spectrum
- What successful personalization looks like
- Engaging content examples for different types of ABM programs