Siemens – Web App Development
New Siemens sales enablement tool transforms team training and sales
Siemens needed their online sales enablement tool to inform and engage an independent sales organization that sells highly engineered variable frequency drives (VFD) with a price point ranging from $200,000 to over a million. The site is divided into two very distinct elements, “Selling Perfect Harmony” and “Fast Track.”
Selling Perfect Harmony’s objective is purely educational. The product is complex and its application varies by industry. The goal is not only to educate sales team members on Siemens VFDs, but also identify competitive offerings and proven sales strategies. The Fast Track tool’s objective is to give an independent sales force the ability to quote a drive without having a degree in electrical engineering. Additionally, Siemens wanted to create consistency throughout this channel and ensure that proposals were professional when delivered.
In order to educate the sales force, Selling Perfect Harmony was designed around four primary content types:
- General information related to VFDs
- Advantages and disadvantages of the Siemens VFD offering
- A competitive analysis of near competitors
- Tools for the sales force to demonstrate product effectiveness
The strategy behind the creation of the Fast Track tool was to generate quotes in a consistent manner that break the arduous task into clear steps and require minimal input from the customer and sales rep. By automating the process of outlining standard options, spare parts packages, delivery timeframes, drawings and the cost to deliver, the sales rep is able to create a complete proposal in a matter of minutes. Integration with existing Siemens technology was also taken into account so reporting and order processing fit within the existing processes.
For the Selling Perfect Harmony site, The Mx Group created digestible video in addition to ROI tools. Furthermore, The Mx Group developed talk-track material highlighting Siemens VFD strengths and points of differentiation in each target industry. The Competitive Comparison section highlights all of the company’s competitors and products from an engineering point of view. Finally, The Mx Group ensured that content was downloadable so that it can be inserted directly into presentations.
The solution for the Fast Track tool was to produce easy-to-follow steps, leading you to a configurable drive in moments. Starting with contact information and progressing into drive configuration, each element is handled by the tool. The Mx Group built logic around the configuration to limit available options based on selections and ensure only real drives are created by the tool.
The Selling Perfect Harmony site has been utilized to train new sales representatives and was demonstrated at Siemens U for the use of all sales team members.
The Fast Track tool has been a huge success with a steady flow of proposals generated over the last year.