Lead Qualification

Identify Sales-Ready Leads

Lead qualification can be a critical component of a successful lead hand-off strategy and reveal which prospects are really ready for the sales team. Our teleservices representatives reach out to leads to explore their needs, qualify them based on specific criteria, and evaluate their sales-readiness. If they’re truly qualified, we forward them to Sales; if not, we recycle them for more nurturing.


Lead Qualification Simplified

Qualifying your leads before you distribute them to Sales will help you:

  • Capture valuable intelligence, such as the responses and information prospects need to hear before moving forward in their buying journey.
  • Discover sales-ready leads with the authority, timeframe and budget to purchase your solution.
    • Build credibility with your channel partners, attracting more of their attention to your product lines.
    • Ensure that your channel partners sell your product, not your competitors’ products.


Wondering how telemarketing could support your B2B sales and marketing efforts?

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Why The Mx Group?

With our lead qualification services, you gain access to our highly trained, in-house team of specialists who are aware of — and aligned with — your business goals. Their cross-industry expertise allows them to connect with prospects, identify decision-makers, and qualify opportunities to determine which ones are truly ready for a conversation with Sales.

Companies such as Huron Consulting and Tempur Sealy International are already leveraging our telemarketing services to provide their sales teams with qualified leads. Our experience across a variety of industries allows us to rise above the level of a service provider to become a long-term partner.


Get Qualified Leads to Sales

Stop wasting your sales team’s time. Call us at 800-827-0170 or contact us to learn how you can better qualify your leads today.