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Research Brief: Three Roles for Teleservices in the Channel

In the B2B channel, teleservices have become an important part of the toolset suppliers provide partners to help them build a systematic, measurable demand creation engine. In this brief, SiriusDecisions shares the three most common forms that teleservices take, and discusses best practices within each.

Learn about:

  • Telephone-based resources that are successfully used to enhance demand creation efforts
  • Inbound marketing, outbound marketing and partner support
  • Suppliers use of inside resources, or selecting third-party providers

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