In the B2B channel, teleservices have become an important part of the toolset suppliers provide partners to help them build a systematic, measurable demand creation engine. In this brief, SiriusDecisions shares the three most common forms that teleservices take, and discusses best practices within each.
- Telephone-based resources that are successfully used to enhance demand creation efforts
- Inbound marketing, outbound marketing and partner support
- Suppliers use of inside resources, or selecting third-party providers