Telemarketing: The Secret Weapon to Energize Demand Gen

In an age when modern marketing dominates content and conversations, tried-and-true tactics like telemarketing are often left out. Don’t make this mistake! Many B2B marketers are overcoming their toughest lead generation challenges, and getting better results from their modern marketing efforts like ABM, by leveraging telemarketing.

In this webinar, Forrester SiriusDecisions’ Kerry Cunningham and The Mx Group’s Kelly Olson take a closer look at this often-overlooked marketing tactic, and how it:

  • Helps drive more qualified leads and close more deals
  • Supports your inbound and outbound efforts, as well as your channel, third-party reps and inside sales
  • Enhances the results of other marketing efforts — with real-world success stories!