Research Brief: Three Roles for Teleservices in the Channel
In the B2B channel, teleservices have become an important part of the toolset suppliers provide partners to help them build a systematic, measurable demand creation engine. In this brief, SiriusDecisions shares the three most common forms that teleservices take, and discusses best practices within each.
Download this research brief to learn more about:
- Telephone-based resources that are successfully used to enhance demand creation efforts
- Inbound marketing, outbound marketing and partner support
- Suppliers’ use of inside resources, or selecting third-party providers