WEBINARS | On Demand

Putting Personas to Work: Turn Buyer Insight into Powerful Action

You’ve invested significant time and resources to create buyer personas. Now, make sure you get a maximum return on that investment. Andrew Gaffney, editorial director for Demand Gen Report, hosts The Mx Group’s Tim Cook for a webinar on maximizing the value of buyer personas.

In this webinar, Tim explains how to get your personas really working for you, including practical advice for:

  • Aligning your marketing and sales teams with each persona
  • Making smarter media choices to engage your personas
  • Planning insight-driven campaigns around personas’ challenges and interests
  • Personalizing content for improved prospect engagement