Putting Personas to Work: Turn Buyer Insight into Powerful Action
You’ve invested significant time and resources to create buyer personas. Now, make sure you get a maximum return on that investment. Andrew Gaffney, editorial director for Demand Gen Report, hosts The Mx Group’s Tim Cook for a webinar on maximizing the value of buyer personas.
In this webinar, Tim explains how to get your personas really working for you, including practical advice for:
- Aligning your marketing and sales teams with each persona
- Making smarter media choices to engage your personas
- Planning insight-driven campaigns around personas’ challenges and interests
- Personalizing content for improved prospect engagement