Marketing to Customer Needs: The Power of Personas

In this webinar our guest speaker, Forrester SiriusDecisions’ Cheri Keith, joins The Mx Group to share how a demand generation marketing strategy that includes customized messaging built on personas yields twice the sales pipeline!

Watch to learn more about the three key elements related to personas, including how to:

  • Gain deeper buyer insights
  • Map the buyer’s journey
  • Implement demand gen programs based on customer needs