“If you build it, they will come.” You may have heard this famous movie quote before, but in the context of website conversion, how do you build your B2B site in a way that makes prospects not only visit, but convert? Whether you’re considering building a new site from scratch or revamping your existing one to improve outcomes, designing for web conversion optimization (WCO) is critical to making your website a revenue-producing engine. Watch this webinar with SiriusDecisions’ Research Director Jessie Johnson and The Mx Group’s VP of Marketing & Strategy Kellie de Leon.
Together, they will:
- Introduce the SiriusDecisions’ “attract, engage, qualify” framework for tackling WCO
- Show you real-life examples of websites that are getting it right
- Provide guidance on how to operationalize and measure WCO for ongoing success