“If you build it, they will come.” You may have heard this famous movie quote before, but in the context of website conversion, how do you build your B2B site in a way that makes prospects not only visit, but convert? Whether you’re considering building a new site from scratch or revamping your existing one to improve outcomes, designing for web conversion optimization (WCO) is critical to making your website a revenue-producing engine.

Joined by our guest speaker, Forrester SiriusDecisions’ Research Director Jessie Johnson, in this webinar we’ll:

• Introduce the SiriusDecisions’ “attract, engage, qualify” framework for tackling WCO
• Show you real-life examples of websites that are getting it right
• Provide guidance on how to operationalize and measure WCO for ongoing success