Marketers with a documented content marketing strategy are seeing conversion rates six times higher than those without one. But there are many challenges that hold marketers back! In this webinar, part of Demand Gen Report’s Strategy & Planning Series, we guide you on how to overcome the real-world roadblocks we hear about and solve regularly. Topics include:

• Alignment / buy-in from the C-Suite and key stakeholders
• Journey mapping
• Alternative content creation and asset ideas