WEBINARS | On Demand
Get Your B2B Buyer Journeys on the Right Track
In this webinar, our CMO Suzanne Martin shares why understanding and mapping your buyers’ journeys can help you deliver the right content to the right person at the right time — leading to higher engagement and more sales.
Suzanne will explain …
- The challenges of today’s content marketing landscape
- How to define your buyers’ needs and purchase processes
- Why buyers should be in control of their own journeys