GDPR: Actions and Examples for Building Marketing Compliance
As you’ve likely heard by now, all companies doing business in the European Union (EU) must comply with the new General Data Protection Regulation (GDPR) by May 25, 2018. And the penalty is tough — failure to do so could, in extreme circumstances, lead to fines amounting to 4% of company revenue. Companies all around the world are feeling the pressure to establish a comprehensive and actionable data privacy strategy as soon as possible.
In this webinar, our partner SiriusDecisions shares their Data Privacy Compliance Model to help you gain:
- An understanding of the requirements and implications of GDPR
- Information regarding what is actually considered “personal data” within the context of data privacy, so you can catalog the data you’re currently storing and leveraging
- The confidence you need to act as the catalyst within your organization to drive regulatory compliance while improving market relevance and results
- Knowledge of the SiriusDecisions Data Compliance Model, and insights into the experiences of other companies that have already begun their compliance journey