Enough Hype — Your Roadmap to Operationalize ABM
In this webinar, our demand gen expert Tim Cook explains how B2B marketers can develop and implement an account-based marketing program to personalize their messaging, increase close rates and drive ROI.
Tim shares …
- The seven key activities for developing ABM initiatives
- A workbook outlining how to put ABM into action for your organization
- Insights into succeeding with ABM — now, in 2018 and beyond
