Build a Better Mousetrap Live

Now more than ever, B2B buyers expect a robust digital experience to help them on their journey. Is your site working hard enough to inspire them to select your brand?

In this session, Kellie de Leon, vice president of marketing & strategy at The Mx Group, provides real-world B2B website examples to demonstrate how to deliver a buyer-centric experience and convert more customers. Regardless of whether you’re selling industrial products, technology, services or something else altogether, you’ll leave with strategies and techniques to:

  • Rethink your navigation to focus on buyer needs
  • Align your content experience to the buyer’s journey
  • Optimize your digital buying / e-commerce experiences

If you’re considering a website redesign, or looking for inspiration to improve your current site, this video provides actionable ideas to make your website more effective.