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Webinar

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Watch this webinar to learn how to make your website more customer-centric. You'll walk away with...

Report

An Introduction to the SiriusDecisions
Demand Spectrum

SiriusDecisions introduces the Demand Spectrum, a methodology that helps companies find the right...

Workbook

Jump-start Your ABM Planning!

Use these three worksheets to help you start planning your ABM efforts.

Report

Using B2B Personas to Optimize Web Conversion

To create a conversion-optimized website, you must stock it with content, navigation paths and ca...

Webinar

Marketing to Customer Needs: The Power of Personas

In this webinar, SiriusDecisions’ Cheri Keith joins The Mx Group to share how demand generation...

Workbook

Customer-Centric Website Planning

Use this worksheet to organize and plan your customer-centric website content by persona, and on...

Workbook

5-Minute Buyer Persona Worksheet

Use this persona worksheet as a framework to create a basic one, which will take you down the pat...

Workbook

Buy Cycle Insights

Use this worksheet as a framework to develop the right questions for acquiring buy cycle insights...

Workbook

Customer-Centric Interactive Content Planning

Use this worksheet to organize and plan customer-centric interactive content.

Workbook

Engage Users on Their Terms to Achieve YOUR Goals

Use these four worksheets on persona planning, buy cycle insights, buyer-centric interactive cont...

Webinar

How to Bust Through Content Roadblocks & Think Differently!

Ready to make this year your best content year yet? Get inspired by viewing this webinar about ho...

Report

B2B Modern Marketing Research Report: How the Best Achieve Success

B2B marketing is a challenging landscape. With more technology, data and theory than ever before,...