CHICAGO (September 20, 2013) — The Mx Group, a marketing and technology services company, has earned four 2013 Tower Awards. The awards were presented by the Business Marketing Association (BMA) of Chicago at the 2013 BMA Chicago Tower Awards Bash, held on Tuesday, September 17, at Hard Rock Cafe Chicago.
The annual BMA Chicago Tower Awards acknowledges B2B sales and marketing campaigns of superior quality that also drive significant business revenue. Winners were judged by a panel of corporate marketers and agency professionals across 40 award categories. Entries were judged on campaign objectives, communication strategies, creative solutions and results. The Mx Group’s award-winning work represents campaigns for three top clients — MAVERICK Technologies, vAuto and Catamaran.
The Mx Group won two of the three awards given out in the search engine optimization category, the only full-service agency to take home honors in this area.
“It’s great to be recognized for our search engine optimization practice,” said Jason Abbate, marketing director at The Mx Group. “Not many full-service B2B agencies can deliver SEO strategies and tactics at the level that The Mx Group can. We have worked hard to put together the right team, the right processes and the right technologies to help our clients maximize their search visibility in ways that drive real business results.”
In addition to awards for search engine optimization, The Mx Group also won awards for client work in the areas of direct mail as well as internal branding and communications. These awards follow a highly successful performance at the Business Marketing Association’s B2 Awards earlier this year. There, the agency took home seven awards in categories ranging from sales enablement and mobile app development to video production and social media.
The Mx Group took the following 2013 Tower Awards:
• Silver: MAVERICK Technologies SEO Program
Category: Search Marketing, SEO Program , Over 50 Keywords
• Silver: Catamaran Employee Mailing
Category: Internal Branding and Communications, Employer Branding Program, Over 500 employees
• Bronze: vAuto Corporate Website SEO Program
Category: Search Marketing, SEO Program, Under 50 Keywords
• Bronze: vAuto Access Velocity Dimensional Mailer
Category: Direct Response Marketing, Offline; Direct Mail Piece, Dimensional; Variable Data / Personalized; Single
About BMA Chicago
BMA Chicago is one of the Business Marketing Association’s largest chapters, serving over 500 business marketing professionals through professional development, networking events and programs. For business-to-business marketers, BMA Chicago is the place to learn about the latest trends, news and ideas, as well as connect to other B2B marketers and advance their professional careers.
Visit bmachicago.org for more information.
About The Mx Group
The Mx Group is a marketing and technology services company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. In February 2013, MarketSense and MarketEffect combined to become The Mx Group. The company was named a top B2B agency by BtoB Magazine for each of the past seven years. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit TheMxGroup.com or call 800-827-0170.