We are very pleased to announce that our blog post, Battle of the Gens: Demand Generation vs. Lead Generation, has won an MVP Award from B2B Marketing Zone! Written by our vice president of marketing and strategy, Kellie de Leon, the post was nominated in the Lead Generation category. Another Mx blog post, Why Authentic Marketing Moves the Needle (written by our creative director, Emily Williams) was a finalist in the Content Marketing category.

B2B Marketing Zone awards blog posts that provide the highest value to industry professionals. Their editorial team leverages machine intelligence and social media to curate compelling content for their audience of over 82,000 marketers via their website and newsletter.

“We’re not surprised this blog post gained traction, because it’s a topic we know marketers are struggling with,” says Kellie. “As a full service B2B agency with expertise in areas like martech integration, lead management and ABM, we’re strategically helping our clients with their mix of demand and lead generation to help them drive revenue.”

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