Your Modern Marketing Score Is: Weak Average Best in Class
Your Overall Score Is:
Your overall score is a weighted average across the seven categories detailed below.
How You CompareSee how your score stacks up against other marketers.
Benchmark: The combined and current average score of other marketers like you who have taken The Mx Group’s Modern Marketing Assessment.
What Your Score Means
Your score was calculated using your responses to this assessment, which is based on SiriusDecisions’ approach to modern marketing. This leading B2B research and advisory firm provides insights on what modernized marketing functions should look like across different operational areas.
SiriusDecisions has found that approximately 64% of B2B marketers can be considered of “average” modern marketing maturity, 22% as “weak” and 14% as “best in class.” The specific benchmarks in this report provide a real-time comparison of how you stack up against other marketers who have taken this assessment.
We’ve provided high-level recommendations for your organization across each category. If you’d like to discuss your results in greater detail, please contact us.
Your Scores and Recommendations
Your organization aligns with industry best practices in this area.
Room for improvement
Your organization follows some best practices in this area, but still has room for improvement.
Your organization needs significant improvement in this area.