The Mx Group Hires New Director of Platform Delivery Brings database marketing, marketing automation and data analytics experience to new role
Burr Ridge, Ill. (March 19, 2013) – The Mx Group, a marketing and technology services company, announced today the addition of Craig Valier to lead its platform delivery team. Craig brings over 16 years of global experience in integrated database marketing, marketing automation and data analytics to the company.
Prior to joining The Mx Group, Craig was the senior manager of Global Database Marketing and CRM at Panduit Corporation, responsible for developing and leading the launch of their marketing automation platform and building their database marketing capabilities. His previous experience also included senior management roles within market research and integrated database marketing at Bristol-Myers Squibb’s Mead Johnson Nutrition division. He has degrees in marketing and computer information systems from the University of Evansville.
Craig will be responsible for the continued process development and client implementation of platform delivery services, including technology infrastructure, campaign journeys, lead scoring, marketing asset set-up and metrics and dashboards. For more information, visit www.TheMxGroup.com
About The Mx Group
The Mx Group is a marketing and technology services company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. In February 2013, MarketSense and MarketEffect combined to become The Mx Group. The company was named a top B2B agency by BtoB Magazine for each of the past six years. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit www.TheMxGroup.com or call 800-827-0170.