The Mx Group Earns Seven B2 Awards from the Business Marketing Association Recognition includes Best in Category for Mobile Apps, Sales Enablement

Burr Ridge, Ill. (May 31, 2013)—The Mx Group, a marketing and technology services company, announced today it received seven B2 Awards from the Business Marketing Association. Winners were unveiled May 30 at the 2013 Global BMA Conference in Chicago, the largest annual business to business marketing event.

The B2 awards are among the most prestigious awards in the B2B marketing industry, recognizing business marketers for innovative strategies and tactics across a range of media and marketing disciplines. This year the BMA received more than 1,000 entries globally, a record breaking total. A network of senior corporate marketers and leading B2B agency executives judged the submissions to determine the best work of 2012.

The Mx Group received the following B2 awards:

  • Mobile/Smartphone App Best of Category Winner: NGC Coin Details App
  • Sales Enablement, Channel Partner Engagement Best of Group & Best of Category Winner: Siemens partner portal
  • Video Production, Under 5 minutes Award of Excellence Winner: Catamaran
  • Annual Reports Award of Excellence Winner: SXC 2011 Annual Report
  • Integrated Marketing Communications Strategy Award of Excellence Winner: MAVERICK Technologies
  • Integrated Social Media-Listening/Engagement Program Award of Excellence Winner: MAVERICK Technologies
  • New Product Launch Award of Excellence Winner: vAuto Provision

“The diversity of the categories we won reflects the diversity of the talent we have and our ability to bring solutions to clients that help drive program effectiveness,” said Andy Mahler, CEO of The Mx Group. “It is also a reflection of the investments we have made, and continue to make, to ensure our ability to blend strategy, creative, data and technology to help clients create a Total Market Experience™ for their prospects and customers.”

The Mx Group is a marketing and technology services company specializing in business-to-business. In 2013, the company unveiled its Total Market Experience offering— a process that identifies and addresses individual markets and buyer personas, develops content and tools designed specifically for them and their position in the buying cycle, tracks and scores prospects based on their engagement with that content and then seamlessly moves sales-ready prospects to sales teams.

For more information about The Mx Group, visit TheMxGroup.com

About The Mx Group

The Mx Group is a marketing and technology services company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience. In February 2013, MarketSense and MarketEffect combined to become The Mx Group. The company was named a top B2B agency by BtoB Magazine for each of the past six years. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit www.TheMxGroup.com or call 800-827-0170.

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05/31/2013