Burr Ridge, Ill. (November 18, 2014) — The Mx Group, a digital marketing and sales optimization company, has been awarded two 2014 Tower Awards in the annual competition hosted by the Business Marketing Association (BMA) Chicago chapter. Winners were announced at the 2014 Chicago Tower Awards Bash, held on Tuesday, Oct. 21, at Moonlight Studios.
“It’s great to be recognized for our work in two separate categories,” said Andrew Mahler, CEO and co-founder of The Mx Group. “Both projects yielded great results for our clients and demonstrate the strategic and tactical value our team brings to B2B clients.”
The company earned Silver Tower Awards in the “Demand Generation — Multi-Channel Lead Generation Program” and “Search Marketing — SEM Program Over $250,000 Annually” categories.
The agency’s Siemens SINAMICS Perfect Harmony campaign — “Uptime. All the Time.” — secured a win in the demand generation category. This initiative was launched to drive sales for the SINAMICS Perfect Harmony variable frequency drives (VFDs) ahead of a low-cost competitive product launch. The campaign used a data-driven approach, supported by content marketing, to create demand for Siemens VFDs and close sales, resulting in a significant increase in sales generated within eight months.
The Mx Group won the search marketing category for its lead generation work with vAuto, an industry-leading provider of auto dealership inventory management software. vAuto wanted to increase high-quality inquiries for its flagship product, and the agency responded with a comprehensive pay-per-click search program. This program continues to be one of the biggest lead drivers for vAuto with high lead-to-customer conversion rates.
The Tower Awards recognize the year’s leading B2B marketing communication campaigns in Chicago. The 2014 competition was evaluated by a group of 21 judges made up of corporate marketers and agency professional throughout the United States.
Visit TheMxGroup.com to learn more about The Mx Group and its award-winning projects.
About The Mx Group
The Mx Group is a digital marketing and sales optimization company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. The company was named a top B2B agency by AdAge and BtoB Magazine for each of the past seven years. The Mx Group was named to the 2014 Best Places to Work in Illinois list. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit TheMxGroup.com or call 800-827-0170.